BLS Became Better

The popular streetwear clothing brand BLS Hafnia chose Better Email for their daily email newsletters. With Better Email, BLS is stepping up their investment in the well-established world of email marketing. We here at Better Email is thrilled to have BLS Hafnia onboard our quest for improving the email marketing field, one campaign at a time.

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The Challanges

The challenges for BLS was the acknowledgment that email marketing is a channel that is a huge driver for sales in their field of business. Being present in this channel is not only proven to deliver up to 36x ROI but also the preferred channel by 92% of consumers study shows by Data & Marketing Association in 2021.

BLS realizing all of this, after struggling with time consuming campaign setups, creating quality content and maintaining their presence in the inbox. That is why BLS reached out to and together we have helped solving these challenges.

On-Brand Template

With a minimalistic identity it isn't easy to spot the subtle details. With a custom font, hover effects on buttons, a very distinct stacking of the product-grid on mobile, and a desire for the ability of writing text on top of images - completely removing the need for Photoshop, the BLS template is an example of complexity in simplicity.

With a template build in and integrated with their email system, they can now create on-brand content, intuitively and lightening fast.

Custom font

Brand Recognizability 

Time saved

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Auto background color

Besides having their images minimized for the web optimization,  also incorporated a feature that automatically takes any product image, and ensures the background color is added correctly.

This ensures uniformity, brand alignment and saves BLS from having to edit their images in programs like Photoshop.

Brand alignment

No need for Photoshop

Increased deliverability

Mobile Optimized

BLS templates are optimized for email mobile clients. This means the template will stack blocks ontop of eachother, increase font sizes and overall improve the visability for mobile screens, ensuring a good user experience.

According to global numbers 49.7% of all email newsletters are opened on mobile devices, making it an important priority for BLS, their subscribers and customers.

Layout changes on mobile

Images are minimized

Font sizes are optimized

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Key benefits

BLS have experienced a series of benefits from choosing the platforms for their email marketing

Time saved

With BLS save valuable hours creating campaigns.
Estimated email production today is 15 min pr campaign


With their costumized template, BLS ensures their brand is still recognizable, even in the inbox, strengthening their brand.

Increased Deliverability

Ensuring images and code is optimized and un-tampered, Alpaco increases the deliverability of BLS's newsletters.

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