Geomatic became better
Geomatic, the reputable Nordic data and analytics house chose Better.email for their email newsletters platform. With Better.email, Geomatic ensures a secure and smooth newsletter process from A to Z. At Better Email, we are excited to have Geomatic onboard our mission to excel in the email marketing field, one email at a time.
The Challanges
Geomatic’s CRM system had been the tool of choice for email marketing and when the system was phased out, they struggled to find an out of the box system that would be easy to implement without spending a lot of time and resources. For Geomatic newsletters are an extremely important channel.
This is how they stay connected with their customers regarding product updates, organizational changes, news, and events.
Geomatic reached out to the Better Email Team who helped them solve their challenges. Geomatic never looked back!
Easy to use templates
Better Email makes it as easy as child play to design beautiful newsletters. The platform makes use of straight forward drag and drop features for the different newsletter’s sections. On-brand content is created instinctively and fast.
Design manual is respected
Brand recognition
Free up time
Design rules
Better Email features ensures that Geomatic employees can reach a final newsletter outcome respecting their design manual without any formal training. Images are automatically compressed and cropped for the optimal size, colours, font, logo, and slogan are incorporated in the template. This ensures uniformity and no headaches in the Marcom department!
Brand design alignment
No need for Photoshop
No design experience required
Design that meets users
Geomatic templates are optimized for different device sizes. The templates stack each newsletter section like Lego blocks when they are accessed from smaller screens. This ensures that recipients have an accessible reading experience, whether they access the newsletter from a computer, tablet or mobile. This was an important feature for Geomatic to give receivers the intended look of the message.
Layout adapts to screen size
Images are minimized
Font sizes are optimized
Key benefits
BLS have experienced a series of benefits from choosing the Better.email platforms for their email marketing
Time saved
With Better Email, Geomatic saves valuable hours creating campaigns each time. Estimated email production today is 20 min.
On-Brand
With their costumized template, Geomatic ensures their brand is still recognizable, even in the inbox, strengthening their brand.
Increased Deliverability
Ensuring images and code is optimized and un-tampered, Better Email increases the deliverability of Geomatic newsletters.
