Email builder with approval workflow for enterprise teams
Tie each approval to a campaign revision. When the approvals policy is set to block, Better Email locks export until every required approver has signed off on the latest revision.
Talk to us39% of marketing leaders expect 50–75% of their email operations to be AI driven by the end of 2026. The mandate is set. The hard part is making it work.
Source: Litmus & Validity, The State of Email 2026
Approval is tied to the revision that ships
Add required and optional approvers to a campaign. Each approval applies to a specific revision. If the team creates a newer revision, the earlier approval becomes stale and can be requested again.
Resolve feedback first
Open comment threads block export. Approvers cannot approve while their own comment threads remain unresolved.
Set the export policy
Admins can set missing required approvals to Off, Warn, or Block. Block prevents export until every required approver has approved the latest revision.
“We already use AI.” But do you actually move faster?
Most teams mean ChatGPT or Copilot when they say they use AI. Someone writes a prompt, gets output, pastes it somewhere. That's experimentation, not a scalable workflow.
The problem isn't getting AI to produce content. It's that every piece of AI output still needs to be reviewed manually, approved by legal, checked for compliance, and aligned with brand guidelines before it leaves the building.
Without structure, AI doesn't make enterprise email faster. It adds a new step to an already complicated process.
AI without governance
Individual contributors use AI ad hoc, so legal reviews the output manually and the organization has no shared audit trail.
The big platforms have AI, but it follows their rules
Salesforce, Adobe, and Oracle all have AI now. It runs inside those platforms and their workflows. Better Email adds campaign creation, review, and approvals before export to the sending platform.
AI with the right harness
Your rules, compliance requirements, and approval flows are part of the workflow. AI works within those controls, so reviewers can verify the output.
AI that runs within your guardrails
Define the rules that AI and campaign creators must follow. Reviewers can then check the result against the same requirements before export.
Your rules, coded in
Set up AI checks for your brand and compliance requirements. If a regulated term is used, required disclaimers appear. If the tone is outside your rules, the check flags it before review.
People verify every revision
AI produces and people verify. Required and optional approvers review a specific campaign revision. A new revision makes an earlier approval stale.
Regulatory compliance built in
Define the requirements that apply to your campaigns. Better Email can check every campaign against those rules before export.
On your existing ESP
No sending platform migration. Better Email connects to Salesforce Marketing Cloud, Braze, Klaviyo, and other supported platforms.
From mandate to a working workflow
Not a multi-year platform migration. A focused add-on that makes AI work the way your enterprise actually needs it to.
Define your rules
Set up brand guidelines, compliance requirements, and approval rules to match your organization.
AI works within them
Betty produces campaign content inside your design system and follows the rules configured there.
Humans review and approve
Required and optional approvers review a specific revision. Open comments must be resolved, and required approvals can be configured to block export.
Export to your ESP
Compliant, approved, production-ready HTML exports straight to Salesforce, Braze, Klaviyo, or wherever you send from.
Enterprise-grade security
The security features your IT and compliance teams require, built in from day one. Each one is documented on our security and trust page, together with the DPA, SLA and sub-processor list.
SSO (SAML/OIDC)
SAML 2.0 and OpenID Connect through WorkOS, with support for Okta, Microsoft Entra ID, Google Workspace, and other standards based identity providers.
SCIM User Provisioning
Automated user management. When someone joins or leaves your organization, their access updates automatically.
Folder-based Access Controls
Granular permissions at the team level. Control who can view, edit, or manage content in each folder.
Audit Logs
Track who did what and when. Changes, approvals, and exports are recorded in the audit trail.
Support that matches your expectations
When email is business-critical, you need a partner who treats it that way.
99.9% uptime SLA
A published Enterprise SLA with response targets by severity, and live availability on our public status page.
Dedicated Customer Success
A named Customer Success Manager who knows your business and helps you succeed.
- Rollout & implementation support
- Ongoing workflow optimization
Priority Support Channel
Direct access to our team via a shared Slack or Microsoft Teams channel.
- Real-time communication
- Fast escalation path
Approvers sign off on a specific campaign revision. If the team creates a newer revision, the earlier approval becomes stale and the approver can be asked to review again.
Yes. An admin can set missing required approvals to block export. In that mode, the campaign cannot sync until every required approver has approved the latest revision. Open comment threads also block export.
Yes. Enterprise organizations can restrict folders, design systems, and integrations to selected users or groups. Teams can use separate design systems for different brands or share one design system when the structure is common.
No. Teams build, review, approve, and check campaigns in Better Email, then export through the configured integration to the existing sending platform.
Ready to actually move faster?
Tell us about your setup, including your ESP, your team size, and what's blocking you right now. We'll show you how Better Email fits in.