From brief to inbox in four steps
Better Email is where your team creates email campaigns. Your ESP is where you send them. Build your design system once, then every campaign flows through the same four steps.
Designers set the guardrails. Marketers create freely inside them. Your ESP gets flawless HTML.
Pick a base layout
Header and footer locked, brand rules loaded
Build with modules
Six on-brand modules, no code, nothing to break
Create together
Copy, design, and translations in one place
Pre-flight checks
Links, clipping, copy, custom rules: all pass
Export to your ESP
Flawless HTML in your ESP, ready to send
Sound familiar?
Your brand, trapped in ugly templates: you know exactly how your emails should look, but the editor won’t let you get there.
Every send is a gamble: you never quite know what Outlook will do to your layout until it’s too late.
One person does everything: the “email expert” is drowning while the rest of the team waits in their queue.
The problem is your ESP. It was built for sending: data, segmentation, automation. The design tools were bolted on as an afterthought. That's why the editor feels clunky, and why everything ends up routed through one overloaded specialist.
Limited team bandwidth is now the #1 challenge in email marketing: teams are expected to produce more without more headcount.
Source: Litmus & Validity, The State of Email 2026
Every round waits in line
- Each review round waits for the one before it to finish
- The email specialist rebuilds after every round of feedback
- 2+ weeks from brief to send
Four steps, one flow
Step one is a one-time setup. Steps two to four repeat for every campaign, and each one links to a deeper dive if you want the details.
Build your Email Design System
Designers and developers define the brand once
An Email Design System is a library of modular, brand-locked components: headers, footers, CTAs, product blocks, and more. It's the one-time setup that makes every step after it fast: anyone on your team can create on-brand emails without design skills.
Locked brand elements
Logo placement, colors, and fonts stay consistent forever
Editable content zones
Marketers add content where they're allowed, and they can't break the design
Reusable modules
Build once, use everywhere. Every future email gets faster
Create together in the smart editor
The whole team, one canvas, with AI help
Drag your design system modules into place and fill in the content. Copywriters, designers, and managers work in the same email at the same time, while Betty, our AI assistant, drafts alongside you.
Real-time collaboration
See who's editing and work simultaneously. No version conflicts, no waiting
Betty AI assistant
Generate on-brand designs from a prompt, URL, or document in under 2 minutes
AI-powered translation
Translate campaigns to any language instantly, no external tools
“We went from 2 weeks per email to just a few hours. Game changer.”
Norlys
Review, approve, and check
Feedback where the work happens, QA on autopilot
No more screenshots in Slack or feedback buried in email threads. Stakeholders comment directly on the email, approvals happen in-app, and automated pre-flight checks catch what humans miss before anything ships.
Comments on the email itself
Point at the exact module, tag a teammate, resolve when done
Approval workflow
A clear sign-off step, so nothing goes out before it's ready
Automated pre-flight checks
Broken links, Gmail clipping, placeholder copy, merge-tag residue: all caught automatically
Export to your ESP
One click to Salesforce, Adobe, Braze, or any ESP
Push the finished email straight to your sending platform. No copy-pasting HTML, no broken code, no re-testing. Better Email is where you create. Your ESP stays where you send.
One-click integrations
Direct connections to all major ESPs, no technical setup required
Campaign Protection
Auto-optimized images and Gmail clipping prevention, built into every export
Custom integrations
Your ESP not listed? We'll add it in days, not weeks
+ many moreReal results from real teams
Teams using Better Email see dramatic improvements in speed, output, and consistency
0%
faster production
0x
more emails/month
0%
brand consistency
0
bottlenecks
Better Email saved us 9,000 hours and 240K EUR in one year. Our team of 14 across 8 countries now creates consistent, on-brand emails effortlessly.
Maria Ginnerup, Head of Marketing, Fritz Hansen
Where to next?
You've seen the flow. Here's where to go deeper.
Case studies
See the workflow in the wild: how Fritz Hansen, Norlys, Tryg, and more put it to work.
All features
Collaboration, Betty AI, pre-flight checks, integrations: everything under the hood of these four steps.
Pricing
Simple plans that scale with your team, from first campaign to enterprise rollout.
Ready to ship emails in hours, not weeks?
Built by a team with 20+ years in email, for teams like Fritz Hansen and Norlys. See the full workflow live in a 30-minute demo.
Request a demo