Blog
Email development techniques, results from our tests in real email clients, and guides for teams that build campaigns.
Outlook will break something again soon. When it does, we write it up. New posts, tips from our tests and Better Email product updates, every second week.
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How to evaluate an email platform's AI agent
Nine questions to ask about an AI agent for email production, with a test for each one you can run in a demo using your own brief.
Simon Westh Henriksen
Email approval workflows in large teams: who signs off on what
Who should approve which campaigns, where approvals break down, and how to set up a workflow where reviewers only judge what needs a person.
Anette Westh
Building Dynamics 365 Customer Insights Journeys campaigns outside the native editor
Why teams on Customer Insights Journeys outgrow Microsoft's email designer, and how to build and approve campaigns elsewhere while journeys and sending stay in Dynamics.
Nicki Pabst Rasmussen
Gamification and interactive email: 9 examples built with Betty
Nine interactive email examples we built with Betty, from a spin-the-wheel and a scratch card to a live countdown and a quiz, with the prompts we used and what works in which inbox.
Nicki Pabst Rasmussen
Developers own the code, marketers build the campaigns
How developers, marketers, reviewers and AI agents share one email design system, each with their own way of working, and when a tool for one group is the better fit.
Simon Westh Henriksen
What is an email design system?
How an email design system differs from a template library, what goes into one, when a team needs one, and why AI makes it matter more.
Anette Westh
How to migrate from Taxi for Email, step by step
What moving a large team from Taxi for Email to Better Email involves: the steps, what your team provides, and how long it takes.
Simon Westh Henriksen
What we took home from Advanced Email Conference Amsterdam
Our talk on shipping campaigns with AI without losing control, the conversations at our booth, and the talks we liked in Amsterdam on 24 September 2026.
Nicki Pabst Rasmussen and Simon Westh Henriksen
Email emoji compatibility 2026: safe emojis for subject lines
See which emojis display correctly in Gmail, Outlook, Apple Mail, and other email clients, based on Better Email tests across 17 clients.
Nicki Pabst Rasmussen
Unicode 18.0 has nine new emojis, but email support will take time
Unicode 18.0 adds nine new emojis, including a pickle and a meteor. Why they are not safe for email campaigns yet, and what to do meanwhile.
Nicki Pabst Rasmussen
New emojis and why you cannot use them yet
The new emojis in Unicode 17.0, how each one could be used, and why our test across 17 email clients says to wait before using them.
Nicki Pabst Rasmussen
How to add audio to an HTML email
Which email clients play native HTML audio, the production code we use with fallbacks for every client, and what to know about hosting and tracking.
Nicki Pabst Rasmussen
MSO attributes in Outlook emails
How conditional comments and mso- CSS properties fix Outlook rendering, with code for each useful property, a reset block, and the complete list.
Nicki Pabst Rasmussen
939 new fonts for Outlook
Outlook renders 939 fonts from Microsoft's cloud, not just the nine web-safe ones. The full list, and how to use it in your email font stacks.
Nicki Pabst Rasmussen
Calendar links in email
Why add-to-calendar links break in many email clients, and the button and ICS approach that works everywhere, with the code.
Nicki Pabst Rasmussen
Preview text expander
Updated code that pads short preview text so email clients do not fill the inbox preview with text from the email body.
Nicki Pabst Rasmussen
Know your marketing permission
The EU and Danish rules for email marketing consent: double opt-in, consent checkboxes, and what a valid consent has to include.
Nicki Pabst Rasmussen
BIMI: your brand’s email identity
What BIMI is, which inboxes show your logo next to the sender name, and how to set it up with SPF, DKIM, DMARC, and a VMC.
Nicki Pabst Rasmussen
The perfect button
HTML for transparent, full-color, hover, and square email buttons that work in Outlook, with VML fallbacks and a Liquid width calculation.
Nicki Pabst Rasmussen