Guides
How-to guides for the people who plan, build, and send campaigns.
Outlook will break something again soon. When it does, we write it up. New posts, tips from our tests and Better Email product updates, every second week.
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How to evaluate an email platform's AI agent
Nine questions to ask about an AI agent for email production, with a test for each one you can run in a demo using your own brief.
Simon Westh Henriksen
Email approval workflows in large teams: who signs off on what
Who should approve which campaigns, where approvals break down, and how to set up a workflow where reviewers only judge what needs a person.
Anette Westh
Developers own the code, marketers build the campaigns
How developers, marketers, reviewers and AI agents share one email design system, each with their own way of working, and when a tool for one group is the better fit.
Simon Westh Henriksen
What is an email design system?
How an email design system differs from a template library, what goes into one, when a team needs one, and why AI makes it matter more.
Anette Westh
How to migrate from Taxi for Email, step by step
What moving a large team from Taxi for Email to Better Email involves: the steps, what your team provides, and how long it takes.
Simon Westh Henriksen
Know your marketing permission
The EU and Danish rules for email marketing consent: double opt-in, consent checkboxes, and what a valid consent has to include.
Nicki Pabst Rasmussen
BIMI: your brand’s email identity
What BIMI is, which inboxes show your logo next to the sender name, and how to set it up with SPF, DKIM, DMARC, and a VMC.
Nicki Pabst Rasmussen