Meet Betty
The AI that already knows your design system
Betty turns briefs, documents, and links into on-brand emails in minutes: built from your modules, written in your voice, following your rules.
An AI teammate, not a text generator
Powered by frontier LLMs, Betty works inside your emails, reading, building, editing, and reviewing. Not in a copy-paste window beside them.
37%
of advanced AI adopters ship an email in under a day, vs 28% of early-stage teams
75%
more likely to achieve an email ROI above 45:1
#1
AI/ML is the top skill marketers are prioritizing when hiring this year
Source: Litmus & Validity, The State of Email 2026
Builds from your design system
Describe the email and Betty assembles it from your approved modules, so every result is valid, proven, and on-brand by construction.
Writes and rewrites copy
Headlines, body copy, CTAs, subject lines: drafted in your tone of voice, sharpened on request.
Edits through conversation
“Make the button bigger”, “move the products above the story”, “tighten the intro”. Betty inserts, updates, moves, and deletes modules on the spot.
Reviews her own work
Betty inspects the rendered preview (layout, spacing, hierarchy, and how it holds up on mobile) and fixes what she finds.
Marketers get Betty in the Email Builder. Developers get her in the template editor, where she co-authors module code alongside them.
Just give it to Betty
A brief in Word, a product list in Excel, a PDF catalog, a folder of images, a link. Betty reads basically any document type and figures out where everything should go.
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Email Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
If you could hand it to a colleague, you can hand it to Betty.
Your team's best prompts, one click away
Skills are pre-defined prompts that appear as clickable pills in Betty's chat. One click sends the full, detailed instruction. Nobody has to remember the magic words or explain the task from scratch.
They're how your team's know-how gets encoded. The way you build a product launch or the weekly newsletter (structure, rules, content guidelines) is written down once by whoever does it best, then executed the same way by everyone who clicks the pill.
- Campaign types: encode how your special campaigns are built, from launch playbooks to newsletters
- Content rules: subject line conventions, intro blocks, and disclaimers, applied consistently every time
- Organization-wide: define once in settings, available to every teammate in every email
Betty
Summer Sale campaign · Email Builder
Hi! Pick a skill below, or just tell me what you need.
↓ Try a skill
Ask Betty anything…
★ = custom skill defined by your organization
Betty writes like your brand, not like a bot
Describe your voice once in your organization's settings, and every subject line, headline, and CTA Betty writes carries it. Switch the profile below to see how much the same campaign changes with the voice.
Friendly, plain-spoken, and helpful. Write like a knowledgeable colleague: contractions welcome, no jargon, short sentences. We say “teams”, never “users”.
Write it like a brief for a copywriter who has never worked with your brand.
…and here's the same campaign, written by Betty in that voice:
Subject line
Your workflow just got faster ⚡
Ship campaigns in hours, not weeks
We built this release for teams tired of waiting on production. Less busywork, more shipping. Here’s what’s new.
See what’s newTeach Betty your rules
Betty doesn't guess at your brand. She's briefed on it. Four kinds of context make every output yours:
AI metadata
Developers annotate templates and modules with metadata that teaches Betty how your design system is meant to be used: which module for which job.
Module rules
Preferences like “always open with a hero image” or “never use energy labels on iPhone shots”, stated once and applied every time.
Terminology
Your product names, expressions, and technical terms, so language stays consistent across every email and every author.
Audience context
Who your subscribers are and what they care about. The better Betty knows your customers, the more relevant her drafts.
And underneath it all: Betty can only build with your Email Design System's locked modules, so even a bad prompt can't break the brand.
Betty does her homework
Real emails need real content. Betty gathers it herself instead of asking you to paste it in.
Web search and URL fetching. Point her at a product page and she pulls the copy, prices, images, and details, and uploads the images into Better Email for you.
Your email archive. Betty searches and reads your previous campaigns for reference, reuse, or “make it like the spring launch, but for autumn”.
Visual self-review. Ask “does this work on mobile?” and Betty inspects the rendered preview (layout, spacing, hierarchy) before you ever hit send-test.
Fetching: yourstore.com/collections/summer
8 products extracted
Names, prices, descriptions, and images, uploaded and ready
Found your spring launch email
Reusing its structure, as requested
Just tell Betty what you need
Describe what you want like you would to a colleague.
We need to create an email introducing this new product
+ link to product page
Here’s the campaign brief as an Excel sheet, build the email from it
+ upload file
Search our website for the latest blog posts and create an email digest
Make it like the spring launch email, but for the autumn collection
Here are 5 product images, create a product grid email
+ drag & drop images
Look at the preview. Does the hero work on mobile?
Betty is unstoppable
Here's what she works with.
An AI teammate that's already on-brand
See Betty build a real campaign from your brand's materials, live in a 30-minute demo.
Request a demo