Feedback and approvals, built into the email
No more screenshots in Slack, PDF markups, or approval-by-email-thread. Comments and sign-off happen on the email itself — pinned to the exact module they're about.
Review, fix, approve, and ship. All in one place.
Feedback that lives on the email
No more feedback in email threads, Slack messages, or spreadsheets. Pin comments directly on the email preview, keep the discussion threaded, and resolve items as they're fixed.
- Pin comments to the exact spotClick anywhere on the email preview to drop a pin. Comments anchor to the specific module you clicked — and remember whether you were looking at the desktop or mobile view.
- Threads, resolve, and reopenEvery comment is a thread. Reply, discuss, resolve when done — and reopen if the feedback comes back.
- @mentions and notificationsMention a teammate to pull them in. They get notified in-app and by email, and can filter the comment list to All or just their Mentions.
- Stale comment detectionComments know when the content they’re anchored to has changed since they were written, so reviewers never act on outdated feedback.
The headline should say “Final days” instead of “Last chance” — and can we make the CTA button bigger?
Fix it with Betty in one click
Feedback usually means a round-trip back to whoever built the email. Not here. Hand any comment straight to Betty, and she reads the feedback and applies the fix — right in the email.
Because Betty works within your Email Design System, every fix stays on-brand. Reviewers describe the change; Betty makes it happen.
Meet Betty, your AI sidekickApprovals built into the workflow
Formal sign-off without the email thread. Assign approvers, request approval, and track readiness — all on the email itself.
- Required and optional approversAssign the people who must sign off and the people whose opinion you want, per email. Request approval with one click.
- Automatic remindersApprovers who haven’t responded get reminded automatically — no more chasing sign-off in side channels.
- Approvals tied to a revisionEvery approval is granted on a specific revision of the email. If the email changes afterwards, the approval goes stale and needs to be renewed.
- Aggregate readiness at a glanceSee exactly where sign-off stands: “Waiting on 2 of 3 required approvers” — no spreadsheet required.
Approval gating
Flip one organization setting and no email can be exported to your ESP until it's approved. Nothing ships without sign-off — enforced by the platform, not by process documents.
Julia D.
Required approver
Thomas S.
Required approver · reminder sent
Lena B.
Required approver · email changed since approval
Anna S.
Optional approver
Export to ESP is locked until all required approvals are in.
Work together, in real time
Better Email is built for teams working on the same email at the same time — and every step of the workflow is logged.
Real-time collaborative editing
Multiple team members can work on the same email simultaneously. Live presence shows who's in the email right now — no version conflicts, no “final_v3_FINAL” files.
Workflow activity timeline
Every event on the email is logged: comments, approvals, exports, edits. When someone asks “who approved this?” or “when did we export it?”, the answer is one scroll away.
Maria edited the hero module
2 minutes ago
Julia resolved a comment
14 minutes ago
Thomas approved revision 8
1 hour ago
Anna exported to Klaviyo
Yesterday
Built for teams of every size
Granular permissions and multi-team support. Whether you're a team of 5 or an enterprise with multiple brands, Better Email scales with you.
Roles & permissions
Capability-based control over who can edit, review, and export. Designers build the Email Design System; editors create content; reviewers give feedback and sign off; admins manage the organization.
Admin
Full access: users, settings, gating
Designer
Build and manage modules
Editor
Create emails, edit content
Reviewer
Comment and approve — no editing
Multi-organization support
Manage multiple brands or teams from one account. Each organization has its own Email Design System, users, and settings.
Folders with per-folder sharing
Organize campaigns with hierarchical folders and control access at the folder level — perfect for agencies and large teams.
From review to ready
Collaboration is one step in the workflow. Open comments feed straight into export readiness, so nothing ships with unresolved feedback.
Pre-flight Checks
Open comments and missing approvals are surfaced as part of export readiness — alongside automated checks for links, accessibility, and rendering.
Learn moreVisual Editor
Where the feedback gets applied: on-brand emails built from your Email Design System, without code or bottlenecks.
Learn moreAll features
Explore the full platform: Email Design System, Betty AI, ESP integrations, and more.
Learn moreReady to stop chasing feedback?
See how Better Email brings comments, approvals, and sign-off into the email itself.
Request a demo