Everything you need to create better emails
A complete platform for email design, content creation, and collaboration.
Email Design System
Not just templates: a complete design system for email. Build modular, brand-locked components that empower your whole team to create on-brand emails without breaking anything.
The dedicated email design specialist is disappearing: 1 in 4 teams had one last year, but only 13% now prioritize hiring for email design and template development. A design system is how teams keep design quality without the specialist bottleneck.
Source: Litmus & Validity, The State of Email 2026
Explore the Email Design SystemTraditional templates vs. design systems
Traditional
Manual policing
Designers review every email before it goes out. One wrong font and the whole thing looks off.
Design system
Locked by default
Brand rules are baked in. Editors can only change what you allow. Wrong fonts are structurally impossible.
Locked brand elements
Logos, colors, fonts, and spacing are locked by designers. Editors can't accidentally break brand consistency.
Editable content zones
Define exactly what can be changed: text, images, links. Everything else stays locked.
Reusable modules
Build headers, footers, product cards, CTAs once. Use them across every email. Update once, update everywhere.
Liquid templating
Power users get full control with Liquid. Conditionals, loops, variables: all the flexibility you need.
Visual Editor
The creation experience for editors. Pick modules, edit content, see changes instantly. No code, no waiting, no designer bottleneck.
Explore the Visual EditorClick to explore
Built for teams
Real-time collaboration, granular permissions, and multi-team support. Whether you're a team of 5 or an enterprise with multiple brands, Better Email scales with you.
Explore Collaboration & ApprovalsReal-time collaboration
Multiple team members can work on the same email simultaneously. See cursors, see changes, no version conflicts.
User roles & permissions
Control who can do what. Designers build the system; editors create content; admins manage teams.
Multi-organization support
Manage multiple brands or teams from one account. Each organization has its own templates, users, and settings. Share templates between organizations: build once in your master brand, share across all teams.
Folder organization
Organize campaigns with nested folders. Control access at the folder level, perfect for agencies or large teams.
Feedback and approvals, built into the email
No more feedback in email threads, Slack messages, or spreadsheets. Pin comments directly on the email, let Betty fix them with one click, and block export until everyone has signed off.
- Pin comments to the exact spotClick anywhere on the email preview to drop a pin. Comments anchor to the specific module, header, or footer you clicked and remember desktop vs mobile view.
- Fix it with Betty in one clickEditors can hit "Fix with Betty" on any comment and let AI handle the change. Betty reads the feedback and updates the email automatically.
- Approvals built into the workflowAdd required or optional approvers, send requests, track status, and block export until sign-off is complete. All without leaving the email.
- Open comments block exportNothing ships with unresolved feedback. Open comments and missing approvals are enforced at the review stage, so QA happens inside the tool.
Meet Betty
your AI sidekick
Betty turns your ideas into pixel-perfect emails in under 2 minutes. Just tell her what you need. She handles the rest.
Teams with advanced AI adoption are 75% more likely to achieve an email ROI above 45:1.
Source: Litmus & Validity, The State of Email 2026
Create from anything
Give Betty a website URL, a Word document, or just upload some images. She'll turn it into a polished email design.
Always on-brand
Betty works within your Email Design System. Every design is valid, proven, and perfectly on-brand.
Real-time adjustments
"Make the button bigger" or "switch to 2 columns": Betty implements changes instantly via chat.
Under 2 minutes
From idea to finished email: no meetings, no design rounds, no developers needed.
And much more
Everything you need to create, test, and deliver better emails.
Image tools
Crop, scale, and optimize images without leaving Better Email. Retina-ready, Outlook-compatible.
Email client testing
Preview how emails render across 17 real email clients. Desktop, web, and mobile.
Quality checks
Deterministic, AI, and visual checks on every revision. Severity you control.
Localization
Every language version is a real email: AI-drafted, reviewed per market, kept in sync with the master design.
Product feeds
Connect product catalogs. Dynamically populate emails with real product data.
Email inbox
Receive and analyze competitor emails. Run quality checks on any email.
Campaign protection
Minified code prevents Gmail clipping. Merge tags, export logs, and more.
Merge tags
Insert admin-approved recipient fields into your email. Correct per-ESP syntax on export.
Works with your ESP
One-click export to any email service provider. Better Email is where you create. Your ESP is where you send.
Ready to create better emails?
See how Better Email can transform your team's email workflow.
Request a demo