Better Email vs. Taxi for Email
Both platforms focus on email design and production. Better Email adds AI-powered creation and strict brand guardrails — so you can build emails faster while staying on-brand.
At-a-Glance Comparison
Both platforms handle email design and production — your ESP handles sending.
| Category | Better Email | Taxi for Email |
|---|---|---|
| Email Design System | Full flexibility with 100% Liquid support, image editing, and AI-assisted building | Modular templates/components with editor guardrails |
| AI Assistance | Built-in AI assistant (Betty) for generation and editing | No AI creator/editor features |
| Editor Experience | User-friendly drag-and-drop UI designed for everyone, with AI chat | Technical drag-and-drop editor with preview tools |
| Workflow & Collaboration | Real-time collaboration, roles and permissions | No built-in collaboration or workflow features |
| Multi-brand Support | AI translation + multi-brand scaling | Multi-version workflows available |
| Exports & Integrations | Free one-click export to many ESPs | ESP connectors available (at additional cost) |
AI-Powered Email Creation
Better Email includes Betty, an AI assistant that generates and edits emails while respecting your design system. Taxi for Email has no AI capabilities.
< 2 minutes
From idea to first draft with Betty AI
Chat-Based Creation
Tell Betty what you want. Get an email that respects your design system.
Brand-Safe Output
AI generates emails within your locked brand guardrails. No off-brand surprises.
Days → Minutes
Email production that used to take days now takes minutes with AI assistance.
Email Design System & Flexibility
Both platforms offer modular design systems with similar core concepts. Better Email is more flexible with 100% Liquid support, built-in image editing, and AI-assisted building.
Editor Experience & Collaboration
Both platforms have drag-and-drop editors. Better Email is designed with a user-friendly interface so everyone can create emails, while Taxi has a more technical approach.
Code Quality & Developer Tools
Better Email includes powerful developer tools for professional email development.
Switch from Taxi to Better Email
Keep what works from your Taxi workflow while adding AI-powered speed and stricter brand control. Our team helps you migrate smoothly.
Faster production
AI assistance means emails that took days now take minutes
Keep your design system
We help migrate your existing templates and modules
Stricter brand control
Locked elements ensure on-brand output every time
Real-time collaboration
Multiple team members can work together simultaneously
Migration support included
Our team helps you set up your Email Design System, import templates, and train your team.
Why choose Better Email?
Better Email is built for teams who want to create emails faster without sacrificing brand consistency.
- AI-powered email creation and editing
- Faster production (days to minutes)
- Strict, enforced brand consistency
- Real-time collaboration
- AI translation for localization
- User-friendly interface designed for everyone
- Free ESP integrations included
Ready to see Better Email in action?
Book a demo and see how AI-powered email creation can transform your workflow.