Who are we?

We are a group of Danish marketing innovators, design enthusiasts, software builders and problem solvers based in Denmark. All passionate about eliminating the friction in email marketing.

We saw a gap in the market for something that used to take days to accomplish. Now we've made it possible to do within just a few hours through our collaborative email design system and intuitive drag & drop editor. 

Nicki full min

Nicki

Co-founder
Email King

Simon westh henriksen sort hvid

Simon

Co-founder
Dev. & integration wizard

happy guy

Fred

Co-founder
King of development

presentation

How it all started

On my journey since 2017 as an email developer across different agencies, I kept witnessing the same frustrating cycle. Companies would pay hundres of thousands for custom-coded email templates, then come back asking us to build their campaigns because nobody could work with the HTML.

I watched marketing professionals lose sleep over email campaigns, terrified of breaking code they couldn't understand. They were stuck juggling Word documents from copywriters and designers, or giving system access to non-technical team members and hoping nothing would break.

That's why we created Better Email, a platform where custom-coded templates meet intuitive drag-and-drop editing. Now entire teams can collaborate in one place without bottlenecks or sleepless nights. The founders behind the platform are all experinced sofware developers and have profound experience in startup companies.

The platform can be locked tight to protect design guidelines, or opened up for creative exploration. The builder is so intuitive that we have started skipping training sessions. On the left you see my last training session from 2023. There has not been a need since.

Our customers success is our success. When you are creating emails every day, you deserve a platform that just works. We enable teams to be Better.

We are nothing without our customers

Interested? 
Book a meeting