Using Taxi for Email?This is why you should useBetter Email
You have already done the hard work. Your modules are built, your brand rules are set, your team knows the system. Better Email keeps all of that and you can now use AI to build within your guardrails, collaborate in real-time with your colleagues, and pay no additional cost for integrations.
Most customers are live within a week
You already understand Email Design Systems. That knowledge transfers directly. We handle the rest.
Book a 30-min call
Tell us what you have in Taxi: modules, templates, team size. We figure out the migration plan together.
We help you migrate
Our team helps you recreate your Email Design System in Better Email. We do the heavy lifting so your team does not have to.
Your team is live
Most customers are up and running within a week. Same design system logic, new superpowers. Betty AI is ready from day one.
What Better Email offers
These are not roadmap promises. They are live features your team can use on day one.
AI that builds inside your design system
Betty AI is not a generic copy button. She knows your modules, your brand rules, your allowed layouts and builds complete emails using only what you have approved. Every AI output is valid, on-brand, and ready to send.
Generate full emails from a prompt. Add modules with a sentence. Rewrite copy in-place. Translate into 50+ languages in one click.
100% Liquid templating, no limits
Better Email supports full Liquid templating. Use conditionals, loops, variables, and filters anywhere in your templates. No proprietary syntax to learn, no workarounds needed.
Power users can write Liquid directly in the template editor. Betty AI understands Liquid and can help generate and debug it.
Target individual modules to specific audiences
Apply audience segments directly to any module in any email, fully integrated with your ESP. No custom code, no external tools.
Build conditions with a visual rule builder or write custom ESP code. Each module supports multiple variants plus an automatic fallback for everyone else.
One template, every brand and market
Define brand values like logos, colors, and footer details once at the global level. Every module in the template picks them up automatically. Change it once, update everywhere.
Global Script lets you calculate values conditionally, for example auto-switching the logo based on the selected integration. Shared inputs reuse a color palette or CTA style across every module.
Version control for your templates
Create named revisions before big changes. Browse the full history with who changed what and when. AI-powered change summaries tell you exactly what shifted between versions.
Draft auto-save means you never lose work in progress, even if you close the browser mid-edit.
Catch mistakes before they reach review
Add validation rules to any input: required fields, character limits, format checks, and must-change-from-default rules. The editor blocks export until everything is filled in correctly.
Number inputs with sliders. Link inputs with URL validation and merge tag support. Conditional fields that only show when relevant.
SFMC personalized links and Dynamics 365 export
Use merge tags and AMPscript directly in link inputs. Better Email prepares the output correctly for Salesforce Marketing Cloud. Export to Microsoft Dynamics 365 Customer Insights as draft assets, ready for Journeys.
One-click export to Klaviyo, Mailchimp, HubSpot, Braze, SFMC, Agillic, Dynamics 365, and more.
Feedback and approvals, built into the email
No more feedback in email threads, Slack messages, or spreadsheets. Pin comments directly on the email, let Betty fix them with one click, and block export until everyone has signed off.
- Pin comments to the exact spotClick anywhere on the email preview to drop a pin. Comments anchor to the specific module, header, or footer you clicked and remember desktop vs mobile view.
- Fix it with Betty in one clickEditors can hit "Fix with Betty" on any comment and let AI handle the change. Betty reads the feedback and updates the email automatically.
- Approvals built into the workflowAdd required or optional approvers, send requests, track status, and block export until sign-off is complete. All without leaving the email.
- Open comments block exportNothing ships with unresolved feedback. Open comments and missing approvals are enforced at the review stage, so QA happens inside the tool.
Side by side
The features that matter most.
The things people worry about, answered
Your templates are not locked in
We export clean, standard HTML. You own your emails. Always.
Your ESP stays the same
Better Email sits next to your ESP, not instead of it. Keep your lists, automations, and campaigns.
Pricing that scales with you
Transparent pricing, no per-connector surcharges. ESP exports are included.
Migration support included
We will help you recreate your Email Design System. Most teams are live in under a week.
Ready to see it in action?
Book a 30-minute call. We will show you how your current Taxi setup would look inside Better Email and what you gain on day one.