Create

On-brand emails. No code, no bottlenecks.

The visual editor lets anyone on your team ship production-ready emails — without writing code and without waiting on designers.

Every email is built from your Email Design System, so the guardrails are already in place. Editors create freely; the brand stays intact.

The Better Email visual editor: an email built from modules, with the selected module's image, content, and CTA settings open in the panel on the right
Guardrails

Freedom to create, without breaking the brand

The editor doesn't start from a blank canvas. It runs on your Email Design System — drag modules into place, and content zones control exactly what can go where. Editors move fast; designers stay in control.

  • Drag-and-drop modules

    Pick modules from your design system — headers, heroes, product lists, CTAs — and drop them into place. Reorder with a simple drag. No code required.

  • Content zones control what goes where

    Designers define which modules are allowed in each zone of the email. Editors can only place things where they belong — so every layout that's possible is a layout that works.

  • On-brand by default

    Brand elements are locked in the design system, so nothing an editor does in the editor can break them.

Content zonesSummer campaign
Header zone
Fixed
Body zoneDrop modules here
⋮⋮
Hero Banner
⋮⋮
Product List
Allowed: HeroProduct ListCTA
Footer zone
Fixed
Edit

Editing that feels like filling in the blanks

Every module exposes exactly the inputs it needs — nothing more. That's what makes it fast for editors and safe for the brand.

Inline rich text

Click any editable text and type directly in the email. Bold, links, lists — formatted as you write.

Brand-palette color pickers

Color pickers are limited to your brand palettes. Every color choice is a correct one.

Image upload with optimization

Drop in an image and it is automatically optimized for email — sized, compressed, and ready to send.

Selects & toggles

Layout variants, show/hide options, and preset choices — exposed as simple dropdowns and switches.

Repeatable groups

Product lists, article roundups, event line-ups — add, remove, and reorder items in a group with a click.

Subject line & preheader

Write and edit the subject line and preheader in the same workspace as the email itself.

Desktop600px
Mobile
Preview

See exactly what your recipients will see

The preview renders instantly as you edit — no refresh, no waiting. Flip between desktop and mobile widths to check every breakpoint before anything ships.

  • Desktop and mobile widths

    Switch between views instantly and see how your email renders on any screen size.

  • Instant rendering

    Every change appears the moment you make it. What you see in the editor is what lands in the inbox.

  • HTML source view

    Want to see what's under the hood? Inspect the generated HTML output at any time.

Together

Work together, never lose work

The editor is built for teams working at the same time — with a safety net under every change.

MK
JD
AS

Real-time collaborative editing

Multiple people can edit the same email simultaneously. Live presence avatars show who's in the email and where they're working — no version conflicts, no "final_v3" files.

More on collaboration

Auto-save on every change

Every single change is saved automatically the moment you make it. Close the tab, switch devices, come back tomorrow — your work is exactly where you left it.

Revision history with restore

Browse the full history of an email and restore any earlier revision with one click. Experiment freely — you can always roll back.

Betty AI

Betty works in the editor with you

Betty, your AI sidekick, can build and edit alongside you in the very same email. Ask her to draft a section or make a change — then take over in the editor whenever you like. Same modules, same guardrails.

Meet Betty
Add a product list with our three summer bestsellers
B
Done — I added a Product List module below the hero. Want me to adjust the order?
Betty is editing the email with you

See the editor in action

Watch your team go from brief to on-brand email — no code, no bottlenecks.

Request a demo