Best email builder for agencies managing multiple brands
Give each client an Email Design System for its brand. Work across client workspaces, control access to folders and integrations, and keep review inside the campaign.
Partner with usSound familiar?
Agencies face unique challenges when it comes to email. We built Better Email to solve them.
Limited by ESP editors
Your creative vision gets compromised because the ESP editor can't handle advanced designs. You end up delivering "good enough" instead of great.
No in-house email experts
Building custom HTML emails requires specialized skills. Most agencies don't have dedicated email developers, forcing you to outsource or simplify.
Different ESPs for different clients
Each client uses a different platform. Learning and building for Klaviyo, SFMC, Agillic, and others is time-consuming and error-prone.
Two ways to work with Better Email
Whether you're advising clients on tools or managing their entire email operation, we have a solution that fits.
Recommend Better Email to clients
Like you'd recommend Klaviyo or HubSpot, recommend Better Email as their email design platform. The client signs directly with us, and you get access to help them succeed.
- Access to all your clients' workspaces
- Help develop and update their Email Design System
- Switch between client workspaces
- Enable clients with better workflow and collaboration
Perfect for agencies advising on martech stack decisions.
Run full-service email for clients
Manage client brands with separate Email Design Systems and workspaces. Connect each workflow to the sending platform that client uses.
- Separate design systems for client brands
- Folder-based organization with permissions
- Grant client access to only their folder
- Optimize your internal workflow and output quality
Perfect for agencies providing end-to-end email services.
Why agencies choose Better Email
Deliver exceptional results for your clients while making your own team more efficient.
Design freedom, any ESP
Build stunning campaigns that work perfectly in Klaviyo, SFMC, Agillic, or any other platform. The ESP should be chosen for its features, not its editor.
One platform, all clients
No more learning different tools for different clients. Master Better Email once and use it for everyone, regardless of their ESP.
Bill development hours
Your team can learn to build Email Design Systems in Better Email, allowing you to offer development services and invoice those hours to clients.
AI-powered productivity
Let Betty, our AI agent, help generate email designs, translate content to multiple languages, and speed up the creative process.
Need help building Email Design Systems?
Most agencies don't have in-house email developers, and that's okay. We can be your sub-contractor for building custom Email Design Systems in Better Email.
Whether your client uses Klaviyo, Agillic, Adobe Campaign, or any other platform, we'll build a pixel-perfect design system that your team or your client's team can use to create on-brand campaigns with drag-and-drop simplicity. It's faster, more flexible, and delivers better results than building directly in the ESP.
“Agencies often reach out when they need help building templates for their clients' ESPs. We love working with agencies. We build the design system in Better Email, and their team takes it from there.”
Nicki
Co-founder, Better Email
Yes. Agencies can work across client workspaces and use a separate Email Design System for each brand. Each design system defines the modules and brand rules available to campaign creators.
Teams can organize work in folders and restrict folders, design systems, and integrations to selected users or groups on Enterprise plans. Client reviewers can be given access to the workflow they need.
Yes. Reviewers can leave comments and approve a specific campaign revision without editing it. Open comments block export, and required approvals can be configured to block export too.
No. Each client workflow can use its own configured integration. The agency team can build in Better Email and export through the sending platform connected to that client workflow.
Let's work together
Tell us about your agency and how we can help you deliver better emails for your clients.