Comparing Dyspatch
The Dyspatch alternative for enterprise email teams
Both let developers lock your brand into coded blocks that marketers assemble into campaigns. Better Email writes those blocks in HTML and Liquid. Segmentation, localisation and sign-off happen inside the campaign, and your data stays in the EU.
See it on your brand
Request a 30-minute walkthrough
Four fields. We build the session around your brand and your ESP.
Enterprise teams producing email with Better Email
Side by side
Same starting point. They split after the blocks are built.
Coded blocks, guardrails, an AI assistant and an MCP server are on both lists. The differences show up once one campaign becomes nine market versions, four approvers and an agency that has to sign off.
- Module code
- Better EmailHTML and Liquid
- DyspatchDML, Dyspatch’s own HTML framework
- Campaign types
- Better EmailAn admin sets up each recurring kind of campaign once: design system, ESP destination, folder, approvers, naming scheme, check rules and instructions for Betty
- DyspatchBlueprints give a reusable starting layout
- Access control
- Better EmailGroups decide who can see and use each design system, ESP integration, folder and campaign type, so brands and business units share one account
- DyspatchRoles per workspace
- Personalisation
- Better EmailRules on any block, built by marketers, previewed as a mock profile
- DyspatchConditionals and loops in DML, plus ESP logic
- Localisation
- Better EmailA sibling campaign per locale, each with its own approval and export
- DyspatchPO file round trips and Smartling, on the custom-priced Teams+ plan
- Approval
- Better EmailAttached to one revision. Edits after sign-off make it stale
- DyspatchA user with publish rights approves the draft before export
- External reviewers
- Better EmailA private link per campaign. They comment, approve or request changes without an account or a seat
- DyspatchShareable preview links. Comments and approvals need a user account
- Pre-flight checks
- Better EmailStatic analysis, live link checks, AI copy review, visual review, plus your own rules in plain English
- DyspatchConfigurable guardrails for links, alt text, file size, personalisation and translations
- Client testing
- Better Email17 real clients, light and dark, built in
- DyspatchLitmus integration, plus live and dark mode previews
- Performance data
- Better EmailSends, deliveries, opens, clicks and unsubscribes, plus top links and a click map. From Salesforce Marketing Cloud, Klaviyo, Mailchimp, Bloomreach, Agillic and Braze
- DyspatchNot available
- Also exports to
- Better EmailAdobe Journey Optimizer, Microsoft Dynamics 365 Customer Insights, SAS CI 360, Agillic, ActiveCampaign and Adestra
- DyspatchNot available
- Data hosting
- Better EmailEU
- DyspatchRegion not stated publicly
- SSO
- Better EmailSSO and SCIM
- DyspatchSAML SSO on Teams+
Dyspatch details from its public pricing page and documentation, checked October 2026. Spot something out of date? Email [email protected] and we will fix it.
The workflow
One workflow, from brief to inbox
Eight steps, one place, one set of rules. Run each one yourself or hand it to Betty, our agent. The guardrails hold either way.
- 01Brief
The campaign arrives already assembled
Feed it a brief, a page URL, a product list or a PDF. You get back a campaign built from modules your team already approved. Nothing off-brand to catch later.
- 02Built
Modules in HTML and Liquid
Developers write the Email Design System in code any email developer can read, and decide which fields each module exposes. Marketers get those controls and never touch the code. Validations catch off-brand input as they type.
How it works - 03Segmented
Marketers build the variants
Version any block with AND, OR and NOT rules, without writing a conditional. Preview it as a mock profile. On export, the rules come out in your platform’s own syntax, AMPscript, Liquid, Jinja or HubL. We do not send, and we never hold your customer data.
How it works - 04Localised
Every market gets its own campaign
Each language is a sibling campaign. Its own review, its own approval, its own export, all still tied to the master design. 80+ BCP-47 locales, so de-AT and de-CH can read differently.
How it works - 05Checked
Four layers of pre-flight run on every change
Static analysis, live link and image checks, an AI copy review, and a visual review of the rendered campaign. Write your own rules in plain English too. There is no limit on how many.
How it works - 06Approved
Sign-off means sign-off on what ships
Comments pin to the module they are about. Approvals attach to one revision, so editing after sign-off makes the approval stale. Agencies, clients and legal review through a private link, with no account and no seat. One org setting stops anything reaching your ESP unapproved.
How it works - 07Tested
Rendering checked in 17 real email clients
Outlook, Gmail, Apple Mail and the rest, in light and dark mode, from inside the campaign. No separate testing subscription to buy.
How it works - 08Measured
Results come back to the campaign
Sends, deliveries, opens, clicks and unsubscribes come back from your ESP, with the top links and a click map on the revision that shipped. Works with Salesforce Marketing Cloud, Klaviyo, Mailchimp, Bloomreach, Agillic and Braze.
How it works
“Built by experts who understand the intricacies of great email communication, Better Email gives us the flexibility and functionality to create accessible, on-brand campaigns at scale.”
Tara Knowles
Lead CRM Technology Developer, Co-op
“Better Email completely changed how we work with email. Specialists focus on strategy, the rest of the team handles content, and every email is accessible and on-brand.”
Sarah Logis Winblad
Customer Concept Manager, Tryg
“Better Email has made our email production simpler and more flexible. More people in marketing can now work independently in the platform.”
Amalie Banke Heise
Marketing Project Manager, CRM, Norlys
5.0 on G2 from the enterprise teams who run their production on Better Email.
Straight answer
Which one fits your team
Dyspatch covers more channels. Better Email covers more of the email workflow.
Dyspatch fits better if
- SMS, push and in-app messages should come from the same builder as email
- Your developers already write DML and the templates are working
- One market, one language, and one approver per campaign
- You want a published monthly price to start from
Talk to us if
- Agencies, clients or a parent company sign off from outside your team
- Campaigns go out across several markets, each with its own sign-off
- Legal, brand or compliance must approve the exact version that ships
- Your data needs to stay in the EU
- Someone rebuilds segmentation by hand in the ESP every time
FAQ
Questions we get asked
Is Better Email a Dyspatch alternative?+
For an enterprise marketing team, yes. Both let developers build brand-locked blocks that marketers assemble. We write the modules in HTML and Liquid, and keep segmentation, localisation, approvals, client testing and performance data in the same workflow. If you want SMS, push and in-app messages from the same builder, Dyspatch covers more channels than we do.
Which ESPs does it work with?+
Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Marketo, Adobe Campaign and Journey Optimizer, Microsoft Dynamics 365, SAP Engagement Cloud and more. Segmentation exports in each platform’s own syntax. See all integrations.
Can people outside our company approve campaigns?+
Yes. Invite an agency, a client or your legal team as an external reviewer. They get a private link to one campaign, where they can comment, approve or request changes, with no account and no seat. Make them required and the campaign can’t export until they approve the latest revision.
Do we have to change our sending platform?+
No. We replace the creation layer only. Your lists, journeys, automations and sending stay where they are. Finished campaigns export straight into it.
Where is our data hosted, and do you hold customer data?+
In the EU. We sync the shape of your recipient fields so you can build segmentation rules against them. The values never leave your ESP, and we do not send. The security page has the DPA, sub-processors and controls.
We already have templates in Dyspatch. Can we bring them across?+
Yes. Export a few campaigns you have already shipped as HTML, or send screenshots. We rebuild them into a working Email Design System before your first call. See how a static template becomes a design system.
Can we use our own AI tools?+
Yes. Betty, our agent, builds campaigns from a brief inside Better Email. Your own assistant, whether ChatGPT, Claude or Copilot, can do the same through our MCP server. Either way it builds from your approved modules, so the brand rules still apply.
How many email clients do you test against?+
Seventeen real clients and devices, in light and dark mode. You get them inside the campaign, and in the design system editor while modules are being built.
See your own brand running through it
Bring a campaign you have already sent. We rebuild it as a working design system and walk you through the whole run, brief to ESP.