From our talk at Advanced Email Conference, London

Is your campaign production AI-ready?

Five gates separate teams that talk about AI from teams that ship with it. Score your production setup honestly, in three minutes, and find out which gate is holding you back.

Start the test

5 questions · instant score · no email needed to take it

The readiness test

Are you ready for AI-accelerated email production?

Check every box that honestly reflects your setup today, not where you plan to be. A gate only scores when all three boxes are true.

Score0/5 gates

AI that can generate anything is AI that can go off-brand. The first gate is whether AI works inside a defined, brand-safe design system instead of on a blank canvas.

Generic demos look clean because they skip the messy parts. Your real campaigns carry merge fields, A/B variants, multiple languages, and ESP rendering quirks.

Shipping fast only counts if you ship correctly. Accessibility, links, and rendering should be automatic gates, not steps someone has to remember.

Approval bottlenecks are rarely slow people; they’re slow tools. When legal, brand, and CRM each review in a different system, you’re adding days per campaign.

The last mile matters most. A great build tool that ends in copy-paste hasn’t removed your bottleneck, just relocated it.

If you'd have to build or configure something to check a box, it doesn't count yet. A low honest score is more useful than a high optimistic one.

AI on top of chaos is just faster chaos

Every tool now has an AI button. But an AI button on top of a broken production workflow just produces off-brand drafts faster. When we talk to enterprise email teams, the gap is always the same: can the workflow around the AI carry a campaign from brief to sent, on brand, checked, approved, and inside the ESP you already use?

Built from real workflows

The gates come from working with enterprise CRM teams at companies like Co-op, Norlys, Tryg, and Fritz Hansen, not from vendor feature lists.

Infrastructure, not enthusiasm

Every gate tests a piece of production infrastructure: guardrails, checks, approvals, export. Enthusiasm is never the missing piece.

A fix-first plan, not a grade

Your result is a priority order, not a pass or fail. The gates build on each other, so knowing which one to close first is the whole point.

Want to see a 5/5 workflow live?

Twenty minutes, your ESP, your brand. We'll show you brand-locked AI, unified approvals, automated pre-flight checks, and one-click export, all running as one flow.