Email development
HTML and CSS techniques for email, tested in real clients, Outlook included.
Outlook will break something again soon. When it does, we write it up. New posts, tips from our tests and Better Email product updates, every second week.
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Gamification and interactive email: 9 examples built with Betty
Nine interactive email examples we built with Betty, from a spin-the-wheel and a scratch card to a live countdown and a quiz, with the prompts we used and what works in which inbox.
Nicki Pabst Rasmussen
How to add audio to an HTML email
Which email clients play native HTML audio, the production code we use with fallbacks for every client, and what to know about hosting and tracking.
Nicki Pabst Rasmussen
MSO attributes in Outlook emails
How conditional comments and mso- CSS properties fix Outlook rendering, with code for each useful property, a reset block, and the complete list.
Nicki Pabst Rasmussen
Calendar links in email
Why add-to-calendar links break in many email clients, and the button and ICS approach that works everywhere, with the code.
Nicki Pabst Rasmussen
Preview text expander
Updated code that pads short preview text so email clients do not fill the inbox preview with text from the email body.
Nicki Pabst Rasmussen
The perfect button
HTML for transparent, full-color, hover, and square email buttons that work in Outlook, with VML fallbacks and a Liquid width calculation.
Nicki Pabst Rasmussen