Iconic Danish Furniture Design

From time-consuming to scalable

How a 150-year-old design house saved 240K EUR annually while increasing email output 15×.

240K

EUR Saved Annually

15×More emails produced

9,000Hours saved yearly

A global brand stretched too thin

Fritz Hansen is one of Denmark's most iconic design houses, with a 150-year heritage of crafting world-renowned furniture. Operating across 8 countries, their marketing team faced a familiar challenge.

Email marketing consumed disproportionate resources—too much time, too few emails, too little scale.

Each campaign required extensive manual work: design, coding, translation into 8 languages, and coordination across markets. A single email could take 18 hours to produce, limiting how many campaigns they could realistically execute.

They needed a solution that would drastically reduce production time without compromising the design quality their brand demands.

A scalable system for global email

Better Email implemented a modular, scalable system that transformed how Fritz Hansen approaches email marketing—enabling speed without sacrificing design quality.

Brand-aligned templates

Custom-designed modular templates that perfectly match Fritz Hansen's iconic visual identity.

AI-powered translation

Automatic translation across all 8 markets, eliminating external translation costs entirely.

Team-wide collaboration

From 1 person to 16+ team members creating campaigns with local approvals and global consistency.

Better Email enabled us to design templates matching our brand identity while easily adjusting them as needed. The platform combines flexibility with user-friendliness, allowing rapid email creation without sacrificing design or functionality.

Maria Ginnerup

Head of Marketing, Fritz Hansen