Danish Streetwear BrandFrom template limitations to creative freedom
How a bold streetwear brand broke free from standard template constraints and now creates on-brand campaigns in minutes.
Minutes Per Campaign
Email as a major sales driver
BLS Hafnia is a popular Danish streetwear clothing brand with a loyal community and bold aesthetic. For BLS, email is one of the biggest drivers of sales—delivering up to 36× ROI and ranking as the preferred channel for 92% of their customers.
BLS was struggling with time-consuming campaign setups, creating quality content, and maintaining their presence in the inbox.
BLS runs their email program on Klaviyo, but its standard templates and drag-and-drop builder couldn't capture their brand's edge. With a minimalistic identity full of subtle details—custom fonts, hover effects, distinct mobile layouts—they needed something more than Klaviyo's editor could offer.
That's why BLS reached out to Better Email. Now they design on-brand campaigns in Better Email and export them straight to Klaviyo for sending—escaping the template limitations while keeping their existing setup and dramatically speeding up production.
Complexity in simplicity
With a minimalistic identity, it isn't easy to spot the subtle details that make BLS unique. We built a custom template that captures every nuance of their brand.
- Custom fonts — Brand typography that works across all email clients
- Hover effects — Interactive button states for desktop users
- Text on images — Write directly on images—no Photoshop needed
- Distinct mobile stacking — Product grids that transform beautifully on mobile
Auto background color
Besides having images minimized for web optimization, Better Email also incorporated a feature that automatically takes any product image and ensures the background color is added correctly.
- Brand alignment guaranteed
- No need for Photoshop
- Increased deliverability
Mobile optimized
BLS templates are optimized for mobile email clients. The template stacks blocks, increases font sizes, and improves visibility for mobile screens—ensuring a great user experience.
of BLS email opens happen on mobile devices
- Responsive layout changes
- Optimized font sizes
- Compressed images
Better is especially intuitive, which makes it easy to get started.
Sebastian
Ecommerce Manager, BLS Hafnia
BLS needed emails as bold as their streetwear. We built them a system where creativity meets speed—15 minutes from idea to inbox, with every detail on-brand.
Nicki Pabst
Co-founder, Better Email
Key benefits
BLS has experienced a series of benefits from choosing Better Email for their email marketing.
15-minute campaign creation
With Better Email, BLS saves valuable hours creating campaigns. Estimated email production is now just 15 minutes per campaign.
Brand recognizable
Every email is instantly recognizable as BLS, strengthening their brand in the inbox.
Better deliverability
Optimized code and compressed images improve inbox placement rates.
External tools needed
No more Photoshop or design tools for creating campaign visuals.
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