Danish Streetwear BrandFrom template limitations to creative freedom
How a bold streetwear brand broke free from standard template constraints and now creates on-brand campaigns in minutes.
Minutes Per Campaign
Email as a major sales driver
BLS Hafnia is a popular Danish streetwear clothing brand with a loyal community and bold aesthetic. They recognized that email marketing is a huge driver for sales in their industry—delivering up to 36× ROI and being the preferred communication channel for 92% of consumers.
BLS was struggling with time-consuming campaign setups, creating quality content, and maintaining their presence in the inbox.
Standard email templates simply couldn't capture their brand's edge. With a minimalistic identity full of subtle details—custom fonts, hover effects, distinct mobile layouts—they needed something more than what typical email platforms could offer.
That's why BLS reached out to Better Email. Together, we helped solve these challenges with a custom solution that matches their streetwear DNA.
Complexity in simplicity
With a minimalistic identity, it isn't easy to spot the subtle details that make BLS unique. We built a custom template that captures every nuance of their brand.
- Custom fonts — Brand typography that works across all email clients
- Hover effects — Interactive button states for desktop users
- Text on images — Write directly on images—no Photoshop needed
- Distinct mobile stacking — Product grids that transform beautifully on mobile
Auto background color
Besides having images minimized for web optimization, Better Email also incorporated a feature that automatically takes any product image and ensures the background color is added correctly.
- Brand alignment guaranteed
- No need for Photoshop
- Increased deliverability
Mobile optimized
BLS templates are optimized for mobile email clients. The template stacks blocks, increases font sizes, and improves visibility for mobile screens—ensuring a great user experience.
of all email newsletters are opened on mobile devices
- Responsive layout changes
- Optimized font sizes
- Compressed images
BLS needed emails as bold as their streetwear. We built them a system where creativity meets speed—15 minutes from idea to inbox, with every detail on-brand.
Nicki Pabst
Co-founder, Better Email
Key benefits
BLS has experienced a series of benefits from choosing Better Email for their email marketing.
15-minute campaign creation
With Better Email, BLS saves valuable hours creating campaigns. Estimated email production is now just 15 minutes per campaign.
Brand recognizable
Every email is instantly recognizable as BLS, strengthening their brand in the inbox.
Better deliverability
Optimized code and compressed images improve inbox placement rates.
External tools needed
No more Photoshop or design tools for creating campaign visuals.
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Ready to transform your email marketing?
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