Alpaco ApS changed name to Better Email ApS
Same company. Same CVR number. Just a name that better reflects what we do.
What happened?
Alpaco ApS officially changed its name to Better Email ApS on 25 June 2023. The name change is registered with the Danish Business Authority and appears in the CVR register.
The CVR number remains unchanged: 42361194. It is the same legal entity, the same owners, and the same platform — we simply chose a name that better reflects what we build.
The decision to rebrand from Alpaco to Better Email was made because "Better Email" more accurately describes the product: a platform that helps marketing teams create better emails faster and with fewer mistakes.
Company information (source: CVR/Virk)
The information above is based on data from CVR/Virk (cvr.dk), the official Danish business register.
What is Better Email?
Better Email is a collaborative email production platform. Companies use Better Email to build and maintain an Email Design System that ensures every email is on-brand and error-free.
The platform includes Betty AI, which can write and edit emails directly within your company's own design system. One-click export to all major ESPs including Klaviyo, Mailchimp, Salesforce Marketing Cloud, Braze, and many more.
Better Email is made in Denmark and operated from Copenhagen.