Better Email vs. Stripo
Both platforms focus on building emails, not sending them. The difference is how. Stripo is a general-purpose template tool with a large library. Better Email is built around an Email Design System where branding is locked, modules are live, and one change applies everywhere.
Overview
Both platforms help you build emails. The choice comes down to team structure and how seriously you take brand consistency.
Last updated June 2026
| Category | Better Email | Stripo |
|---|---|---|
Email Design System | A real module-based Email Design System with locked brand elements and live master modules | A module library with shared blocks, but no central brand governance |
Brand control | Structurally locked. You cannot pick a color that is not brand-approved | Brand Kit sets defaults, but anyone can override everything |
AI | Betty builds complete emails from your design system via chat, URL, or document | AI for copy, subject lines, alt text, and image generation. Not design-system-aware |
Collaboration | Real-time co-editing, comments, structured approval workflows, and roles from day one | Real-time co-editing and comments available across plans. Custom roles on all paid plans |
Module updates | Change a master module once and every email using it updates automatically | Modules are copied on use. Editing the source does not update existing emails |
Sending | No sending. ESP-agnostic export to any platform with one click | No sending. Exports to 80+ ESPs |
A real design system vs. a shared module library
This is where the difference really shows. Stripo gives you modules you can share. Better Email is built around an actual Email Design System where branding is locked, modules are live, and one change propagates everywhere.
Only in Better Email
Locked brand elements
No editor can break your brand. Ever.
Live module updates
Update your footer once and it applies to all emails
Betty builds modules
AI generates HTML, Liquid, and settings, not just copy
Global brand update
Change your primary color and every email updates at once
Liquid templating
Open source, AI-friendly. No certifications needed
Rendering control
Guaranteed correct rendering across all email clients
Email builder and editor
Both offer drag-and-drop and HTML editing. Better Email wins on rendering control and image handling. Stripo has a larger template library and some unique interactive features.
Advanced image manipulation
Full image handling directly in the editor, no Photoshop needed:
- • Overlay images on top of each other (sale badges, etc.)
- • Mosaic effects with overlapping images
- • Automatic cropping and scaling
- • Less time spent on repetitive graphic tasks
Full rendering control
Because you have full control over the code in your Email Design System:
- • Guaranteed correct rendering across all email clients
- • Rounded buttons that actually work in Outlook
- • Designs that are not possible in Stripo
Collaboration and approval flows
Stripo has real-time co-editing and comments across paid plans. Better Email adds structured approval workflows on top of that: feedback rounds, status tracking, and sign-off without requiring extra seats for every reviewer.
Roles and permissions in Better Email
| Action | Admin | Designer | Editor | Reviewer |
|---|---|---|---|---|
| View & comment on emails | ||||
| Approve email | ||||
| Resolve comments | All | All | All | Own |
| Delete comments | Own | Own | Own | Own |
| Create & edit emails | ||||
| Export emails | ||||
| Create & edit folders | ||||
| Create & edit templates | ||||
| Create & edit recipient fields | ||||
| View segments | ||||
| Create segments | ||||
| Edit segments | ||||
| Archive segments | All | Own | Own | |
| View integrations | ||||
| Create & edit integrations | ||||
| View & re-import feeds | ||||
| Manage users | ||||
| Edit organization & billing |
AI and intelligent assistance
Stripo has AI for copy and image generation. Betty is different. She knows your Email Design System and produces production-ready emails, not just drafts.
< 2 minutes
Time to first production-ready draft with Betty AI
ESP integrations
Neither Better Email nor Stripo sends emails. Both export to your ESP. Pick your sending platform freely.
Neither platform sends emails
Better Email and Stripo both focus on design and production. You pick your own ESP for sending, whether that is Klaviyo, Mailchimp, SFMC, Braze, or something else.
Who is each tool for?
Both solve email production. The choice comes down to team structure and brand ambitions.
Better Email is for you if...
- You want a real Email Design System where branding is locked and consistent
- Your team has designers and editors with different access levels
- You want AI that builds production-ready emails from your own brand system
- You need structured review and approval flows
- One change in a module should apply to all emails automatically
- You manage multiple brands or organisations
Stripo is for you if...
- You want to get started fast with a large template library
- You mainly build one-off emails without strict brand requirements
- You want AI image generation directly in the editor
- You want interactive emails with gamification and surveys
- You work mostly alone or in a small team
Want to see Better Email in action?
Book a demo and see how Better Email and Betty AI can build your Email Design System and produce emails in under 2 minutes.