Comparison matrix

Better Email vs. HubSpot

HubSpot is a powerful CRM and marketing automation system. Better Email integrates directly and takes email production to another level — with an Email Design System, AI and collaboration tools built specifically for email.

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Overview

Better Email and HubSpot are complementary. HubSpot handles CRM, automation and sending. Better Email handles the design system, email production and collaboration.

Category	Better Email	HubSpot
Email Design System	One module library for all brands — update it in one place, it takes effect everywhere	Separate templates per brand, no shared design system
Brand enforcement	Structurally locked — it is simply not possible to pick a color that is not brand-approved	Everything can be edited freely — colors, spacing and typography cannot be locked
AI for email production	Betty builds the entire email from a URL, document or prompt — always within your brand	Text-based AI helper tools — no AI for design or structure
Approval flow	Anyone can be invited to comment and approve — without a login or a paid seat	Requires a paid HubSpot user to take part in the approval process
Collaboration	Real-time collaboration, comments and approvals gathered in one place	Limited native collaboration — requires add-on third-party software
Access and seats	Non-technical users are up and running from day one. Partners and associations can get access without using your HubSpot seats	Everyone who needs to work in HubSpot requires a paid seat and training

1. Email Design System

One design system for all brands

HubSpot requires separate templates per brand. In Better Email all brands are gathered in one Email Design System with a shared module library, shared brand rules and one place to maintain it all.

Feature

Better Email

HubSpot

One design system for all brands

All brands are gathered in one Email Design System — updates are built once and automatically take effect across the board

Requires separate templates per brand

Locked brand elements

Colors, spacing and typography are structurally locked — it is not possible to pick a color that is not brand-approved

Everything can be edited freely by anyone with access

Modules that match the workflow

Heading, body text and CTA are gathered in one module, e.g. "Article" — fewer clicks, faster setup

Each element is added separately

Module reuse

Update a module in one place — the change automatically takes effect in all emails that use it

You copy modules — updates do not carry over

Multi-brand in one platform

Easily switch between brand universes from one place

Requires separate portals or a complex setup

2. AI

AI that builds the email for you

HubSpot's AI features help with text. Betty's AI builds the entire email, knows your brand and works directly in your Email Design System.

Feature

Better Email

HubSpot

AI that builds the entire email

Betty builds modules, content and structure from a simple prompt — always within your Email Design System

AI features are text-based helper tools

Generate from URL

Betty visits the page, pulls in the content and builds a finished email with the correct tone of voice

Cannot pull content from a URL

Generate from Word or PDF

Upload a document — Betty builds the email directly from the content

Not supported

AI that knows your brand

Betty works in your Email Design System with full understanding of tone of voice, brand rules and modules — the output is always brand-correct

AI does not know the design system or the brand

Modules with AI guidance

Every module has an "AI guide" that tells Betty exactly how it is used — the email is set up correctly without manual instruction

Modules are inserted manually and statically

Text on top of images

The text is placed server-side on top of the image and is always shown — whether or not the image loads

Text embedded in an image is not shown if the recipient has not loaded images

< 2 minutes

Time to first draft with Betty AI

3. Collaboration and approval

Approval flow without bottlenecks

In HubSpot the approval process requires paid users. In Better Email anyone can be invited to comment and approve emails, without a login, without payment and without training in the platform.

Feature

Better Email

HubSpot

Real-time collaboration

The whole team works simultaneously in the same email

Not supported natively

Comments and feedback

Comments and approvals gathered in one place — no long email threads

Requires add-on third-party software

Approval without a paid seat

Anyone can be invited to comment and approve — without a login, payment or training

The approver must have a paid HubSpot user

User roles and permissions

Admin, Designer, Editor and Reviewer roles with granular access control

Via HubSpot Roles, but complex to administer

Access for external parties

Partners and industry associations can get access regardless of their own email system

Requires a paid seat in your HubSpot account

4. Access and seats

Fewer seats, broader access

Everyone who needs to work in HubSpot requires a paid seat and training. Better Email is built so that non-technical users can produce emails from day one, and partners can get access regardless of their own system.

HubSpot

All users require a paid seat
Approvers must have a paid HubSpot user
All new users require training in the platform
External access for partners is not possible without a paid seat

Better Email

Non-technical users are productive from day one
Approvers can be invited without a login or payment
Reduces the number of required HubSpot seats
Partners and industry associations can get access regardless of their own email system

Workflow with Better Email and HubSpot

Better Email and HubSpot are complementary. Better Email handles the design system and production. HubSpot handles sending, automation and CRM.

Build and maintain the Email Design System

Better Email

Designers build modules with AI assistance. Brand rules are structurally locked in one place and take effect everywhere.

Produce and collaborate on emails

Better Email

The whole team builds emails quickly with Betty AI, collaborates in real time and gets approvals in place without bottlenecks.

Export to HubSpot

Better Email → HubSpot

One-click export directly to HubSpot once the email is approved and ready.

Send via HubSpot

HubSpot

Use HubSpot's CRM, workflows and automation for sending and follow-up.

Ready to see Better Email in action?

Book a demo and see how Better Email integrates with HubSpot and elevates your email production.

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