Better Email vs. Salesforce Marketing Cloud
A detailed comparison of email design and production. Better Email focuses on creating emails — SFMC handles sending and automation.
Overview
| Category | Better Email | SFMC |
|---|---|---|
| Email Design System / Template | Modular module library with locked brand elements | Content Blocks + Templates in Content Builder |
| Email Builder/Editor | Custom Drag & Drop builder with your Email Design System | Content Builder drag-and-drop |
| Organization | Folder structure, versioning, cloning, sharing across organizations | Folder structure, Content Builder assets |
| Collaboration and Workflow | Roles, feedback, approvers, comments, real-time | Limited native collaboration, Marketing Cloud Connect |
| Personalization and Data | Merge tags, product feeds, AI translation | AMPscript, personalization strings, Data Extensions |
| AI and Intelligent Assistance | Betty AI for both Email Design System development and email production | Einstein (sending/personalization, not design) |
Email Design System / Template
An Email Design System differs from traditional templates by being modular and module-based. Instead of rigid layouts, you build a library of reusable modules.
Better Email features
100% control over the code
Guarantee correct rendering in every email client
Rounded buttons in Outlook
Advanced designs not possible in SFMC
ESP-agnostic
Works with any ESP, not just SFMC
Multi-instance export
Export to multiple SFMC instances from the same account
Liquid templating
Open standard, easier to learn than AMPscript
AI-assisted development
Betty builds modules, HTML and Liquid
Email Builder/Editor
A comparison of the editing experience in both platforms.
Better Email features
Advanced image manipulation
Advanced image processing directly in the editor:
- • Overlay images on top of each other (e.g. sale badges)
- • Mosaic effects with overlapping images
- • Automatic cropping and scaling
- • Reduce the need for tedious graphic tasks
100% control over rendering
Because you have full control over the code in your Email Design System:
- • Guarantee correct display in every email client
- • Rounded buttons that work in Outlook
- • Advanced designs not possible in the SFMC Builder
Collaboration and Workflow
A comparison of collaboration features and workflow support.
Roles & Permissions in Better Email
| Action | Admin | Designer | Editor | Reviewer |
|---|---|---|---|---|
| View & comment on emails | ||||
| Approve email | ||||
| Resolve comments | All | All | All | Own |
| Delete comments | Own | Own | Own | Own |
| Create & edit emails | ||||
| Export emails | ||||
| Create & edit folders | ||||
| Create & edit templates | ||||
| Create & edit recipient fields | ||||
| View segments | ||||
| Create segments | ||||
| Edit segments | ||||
| Archive segments | All | Own | Own | |
| View integrations | ||||
| Create & edit integrations | ||||
| View & re-import feeds | ||||
| Manage users | ||||
| Edit organization & billing |
AI and Intelligent Assistance
Better Email includes the AI assistant Betty at two levels: Email Design System development and email production.
< 2 minutes
Time to first draft with Betty AI
Workflow with Better Email and SFMC
Better Email and SFMC are complementary — use them together for the best result.
Produce and collaborate on emails
Better EmailMarketers create emails quickly with AI assistance inside the Email Design System, and collaborate in real-time
Review and feedback
Better EmailRevision-based feedback, comments and approvals
Export to SFMC
Better Email → SFMCOne-click export once the email is approved
Send via SFMC
SFMCUse SFMC's Journey Builder, automation and segmentation for sending
Ready to see Better Email in action?
Book a demo and see how Better Email can improve your email workflow.