Comparison matrix

Better Email vs. Adobe Campaign

A detailed comparison of email design and production. Better Email focuses on creating emails. Adobe Campaign handles sending, automation, and cross-channel orchestration.

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Overview

Category	Better Email	Adobe Campaign
Email Design System / Template	Modular module library with locked brand elements	Email Designer with fragments and content blocks. Applying a template and then editing content overwrites the template structure.
Email Builder/Editor	Custom Drag & Drop builder built around your Email Design System	WYSIWYG Email Designer with drag-and-drop fragments. Pasting formatted text breaks the module.
Organization	Folder structure, versioning, cloning, sharing across organizations	Folder structure and content library within Campaign
Collaboration and Workflow	Roles, feedback, approvers, comments, real-time	In-app comments exist but are tedious to use, no real-time collaboration
Personalization and Data	Merge tags, product feeds, AI translation	JavaScript templating, conditional blocks, deep data integration
AI and Intelligent Assistance	Betty AI for both Email Design System development and email production	AI Assistant limited to generating text and images. Cannot pull content from the web.

1. Email Design System

Email Design System / Template

An Email Design System differs from traditional templates by being modular and module-based. Instead of rigid layouts, you build a library of reusable modules with locked brand elements.

Feature

Better Email

Adobe Campaign

Modular module library

Designers build modules (with AI assistance), editors combine them

Fragments can be saved and reused, but less structured than a design system

AI for module development

Betty generates HTML, Liquid and settings

Manual HTML development required for custom blocks

Locked brand elements

Logo, colors, fonts locked by designers

Can be locked via HTML, but applying the template and then editing content overwrites the structure

Editable content zones

Precise control over what editors can change

Possible via custom HTML blocks, but can produce haphazard behavior

Liquid templating

Lightweight, open source, AI-friendly. AIs know Liquid.

Uses proprietary JavaScript-based templating with a steeper learning curve

Global settings

Brand switching, defining brand colors, rule hierarchy (one change updates multiple things)

No global brand settings. Changes must be made per template.

Module reuse with propagation

Master module in the Email Design System. Changes propagate to every email where the module is used.

Fragments can be reused, but changes do not propagate to existing emails

Custom typography

Full control over web fonts and custom typefaces

Not supported in the Email Designer

Only in Better Email

100% control over the code

Guarantee correct rendering in every email client

Rounded buttons in Outlook

Advanced designs not possible in Adobe Campaign

ESP-agnostic

Works with any ESP. Not locked into the Adobe ecosystem.

Liquid templating

Open standard, AI-friendly, no certifications required

AI-assisted development

Betty builds modules, HTML and Liquid automatically

Global brand settings

One change updates every email. No manual propagation.

2. Editor

Email Builder/Editor

A comparison of the editing experience in both platforms.

Feature

Better Email

Adobe Campaign

Drag-and-drop

Real-time preview

Preview available, but Outlook rendering often differs from what you see

Responsive preview

Auto-save

AI assistant (Betty)

Adobe AI Assistant is limited to generating text and images

Email client testing

Requires external integration (e.g. Litmus)

Advanced image manipulation

Automatic image optimization

Gmail clipping prevention

Guaranteed rendering in all clients

Conditional comments for Outlook can cause unexpected behavior

Custom typography support

Not supported natively in the Email Designer

Block variant toggle (e.g. with/without button)

Each variant requires a separate block. Large teams end up managing 300+ blocks.

Only in Better Email

Advanced image manipulation

Advanced image processing directly in the editor:

• Overlay images on top of each other (e.g. sale badges)
• Mosaic effects with overlapping images
• Automatic cropping and scaling
• Reduce the need for tedious graphic tasks

100% control over rendering

Because you have full control over the code in your Email Design System:

• Guarantee correct display in every email client
• Rounded buttons that work in Outlook
• No unexpected Outlook behavior from hidden conditional comments

3. Collaboration

Collaboration and Workflow

A comparison of collaboration features and workflow support.

Feature

Better Email

Adobe Campaign

Real-time collaboration

Multiple users editing at the same time

No real-time collaboration support

User roles

Admin, Designer, Editor with granular permissions

Role-based access control, but complex to configure

Feedback workspace

Comments and approvers gathered directly on the email

No built-in feedback workspace. Requires third-party tools.

In-app comments

Comments with @mentions, threading and one-click resolution

In-app comments exist, but are tedious to manage and hard to act on

Approval workflow

Required/optional approvers and revision-based approval

Approval workflows tied to campaign delivery, not email design

Folder structure and access control

Control who sees which folders

Available via organizational units and roles

Multi-organization / multi-brand

Manage multiple brands from one account

Possible via organizational units. Complex setup.

Only in Better Email

Roles & Permissions in Better Email

Action	Admin	Designer	Editor	Reviewer
View & comment on emails
Approve email
Resolve comments	All	All	All	Own
Delete comments	Own	Own	Own	Own
Create & edit emails
Export emails
Create & edit folders
Create & edit templates
Create & edit recipient fields
View segments
Create segments
Edit segments
Archive segments	All	Own	Own
View integrations
Create & edit integrations
View & re-import feeds
Manage users
Edit organization & billing

4. AI

AI and Intelligent Assistance

Better Email includes the AI assistant Betty at two levels: Email Design System development and email production. Adobe Campaign's AI is limited to generating text and images. It has no awareness of your design system, cannot build layouts, and cannot pull content from the web.

Feature

Better Email

Adobe Campaign

AI for email production

Builds emails from your Email Design System with your custom-designed modules via chat

No native AI for email design or layout

AI for module development

Betty builds editable modules from best-practice email design rules that work in every client

Manual HTML development required

Generate from URL

Betty pulls content directly from any website

Cannot pull content from the web

Generate from documents

Upload Word, PDF, images

Not supported

AI-powered translation

AI translation into any language, built in

Not available

Chat-based editing

Tell Betty what you want changed instead of doing it yourself

Not available

Use previous emails as reference

"Use the product module from the Black Friday campaign 2025"

Not available

AI content generation (text and images)

Betty generates within your Email Design System, in context

AI Assistant can generate text and images only. No layout, no design system awareness.

< 2 minutes

Time to first draft with Betty AI

5. The workflow

Two approaches. One email.

Both end with an email sent via Adobe Campaign. But only one frees your whole team to contribute directly.

Summer Sale campaign · Round 2 of 3

Day 8

CCopywriterDDesignerEEmail specialistAAnalyticsMManager

Every role waits in line

CCopywriter sends brief

2 days

DDesigner creates layout

3 days

ESpecialist builds in Adobe

Stuck — day 8

AAnalytics review

Not started

MManager sign-off

Not started

🚀Send

~5 days away

Each role waits for the one before it — no parallel work
The email specialist manually rebuilds after every round of feedback
Pasting formatted text can break your block structure
2+ weeks from brief to send

↩ Every request queues behind the one person who knows the template

Better Email and Adobe Campaign are complementary. Better Email is where you create. Adobe Campaign is where you send.

Ready to see Better Email in action?

Book a demo and see how Better Email can transform your email workflow with or without Adobe Campaign.

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