One design system, two ways of working
Developers define the modules, rules, and rendering. Marketers use those modules to build campaigns without waiting for code changes or being able to break the design.
For developers
Developers write the base layout and reusable modules in HTML and Liquid. Each module exposes only the settings marketers need.
The design system lives as Liquid and JSON files. Teams can review changes in pull requests, validate them in CI, and push a staged Candidate for a human to publish.
Adapters let teams keep Maizzle or React Email in the build process while Better Email provides the marketer editor and production workflow.
For marketers
Once the Email Design System is set up, marketing can build campaigns independently. The editor is generated from the modules and settings defined by the development team.
Developers and marketers work on the same system without sharing the same interface.
HTML, Liquid, settings, validations, palettes, and content zones define what the editor can produce.
The visual editor exposes the approved modules and controls. Marketing writes, assembles, previews, and reviews the campaign.
After checks and approval, the campaign is exported to the existing sending platform. Better Email does not replace the ESP.
Some email tools focus on one side of the workflow. That can be the right choice when only one group needs to work in the platform.
A developer focused tool can suit teams whose developers create and maintain each campaign. Better Email adds a marketer editor generated from the code owned design system, so routine campaign production can move to marketing.
A visual marketing tool can suit teams that want a no code setup. Better Email keeps the visual workflow for marketers while giving developers direct ownership of the HTML, Liquid, settings, and validation rules behind it.
Bring an existing template or design system. We will show the code workflow and the editor it creates for marketing.