Adobe Campaign

One campaign workflow for Adobe Campaign Classic and v8.

Copy rendered HTML into Classic, or connect v8 and sync delivery templates. Both paths preserve Adobe Campaign personalization and conditions.

Request a demoRead the setup guide

How it works

Choose the Adobe Campaign path you run

Classic renders final HTML for manual copy, with optional subject and preheader values beside it. Adobe Campaign v8 uses an OAuth server-to-server connection to create and update delivery templates.

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Summer CampaignREV 2
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Your new production flow

Build better campaigns with the features your team needs

Better Email campaign workspaceTurn a brief into a campaign

Your files

Tap a file to hand it to Betty.

B

Betty

Autumn campaign · Campaign Builder

Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.

Or just tell Betty what you need…

Betty turns your campaign brief into modules your team can shape.

Supported by the integration

  • Classic HTML copyCopy rendered HTML into an Adobe Campaign Classic delivery.
  • Classic subject and preheaderKeep either value beside the HTML when its optional setting is enabled.
  • JavaScript personalizationRender personalization and conditions in Adobe Campaign syntax.
  • v8 delivery templatesCreate and update delivery templates through OAuth server-to-server.
  • v8 destinationsChoose destination settings for the delivery template.
  • v8 recipient schema syncOptionally sync recipient schema fields for personalization and segmentation.

What stays in Adobe Campaign

  • Adobe Campaign Classic has no API connection or recipient field sync. The HTML, subject, and preheader are copied manually.
  • Adobe Campaign v8 creates delivery templates, not deliveries. Audience selection and scheduling stay in Adobe Campaign.
  • Adobe Campaign v8 receives subject and HTML. A preheader only travels inside the rendered HTML.

Setup guides

Image editing

Crop and finish campaign images in Better Email

Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.

Web optimized

Optimize campaign images for the web

This UI demonstration uses the same preview on both sides. Better Email can optimize campaign images without showing a measured result here.

Coffee campaign imageOriginal preview
Coffee campaign image
Web optimized preview
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Drag the divider to compareUI demonstration

Change the priority, not just the pace

Move specialist capacity away from campaign production and toward strategy and delivery setup, audiences, testing, and scheduling. The platform specialist keeps control of the work that belongs in Adobe Campaign.

Illustrative allocation

See specialist capacity change hands

Compare two example allocations. This model shows a change in priorities, not a measured customer result.

Adobe Campaign specialist builds

Campaign production

80%

Strategy

10%

delivery setup, audiences, testing, and scheduling

10%
The adobe campaign specialist carries most campaign production alongside platform work.

Adobe Campaign integration FAQ

Questions about Better Email and Adobe Campaign

Answers about setup, export behavior, destination controls, and documented limits.

It renders final HTML with Adobe Campaign JavaScript personalization and conditions. You copy that HTML into a delivery. Optional settings add separately copyable subject and preheader values.

The first sync creates a delivery template from the selected destination. Later syncs update that template with the current label, subject, and HTML.

Yes. Optional recipient schema sync brings supported fields into Better Email, where they can drive personalization and content conditions.

No. Audience selection and scheduling remain in Adobe Campaign.

Ready to see it in action?

Bring a real campaign brief. We will show you the build, review, preflight, and Adobe Campaign export flow.

Request a demo