Adobe Journey Optimizer

Prepare content templates for the right AJO sandbox.

Build and approve the campaign in Better Email, then create or update an email content template in Adobe Journey Optimizer.

Request a demoRead the setup guide

How it works

Sync approved content into Adobe Journey Optimizer

Connect an AJO sandbox with OAuth server-to-server credentials, choose a destination, and sync the campaign subject and rendered HTML. Later syncs update the same content template.

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CampaignsDesign systemsIntegrations
Summer CampaignREV 2
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Your new production flow

Build better campaigns with the features your team needs

Better Email campaign workspaceTurn a brief into a campaign

Your files

Tap a file to hand it to Betty.

B

Betty

Autumn campaign · Campaign Builder

Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.

Or just tell Betty what you need…

Betty turns your campaign brief into modules your team can shape.

Supported by the integration

  • Sandbox connectionConnect each AJO sandbox with OAuth server-to-server credentials.
  • Email content templatesCreate and update templates in the selected destination folder.
  • Subject and HTMLSync the campaign subject and rendered HTML.
  • Profile attribute syncOptionally sync supported Profile attributes as recipient fields.
  • Audience syncUse AJO audience membership in Better Email segments.
  • Personalization and segmentationRender AJO expressions and conditional blocks.

What stays in Adobe Journey Optimizer

  • Better Email creates email content templates, not campaigns or journeys.
  • Campaign setup, journey setup, audience selection, and scheduling remain in Adobe Journey Optimizer.
  • AJO has no separate preheader field for this sync. The preheader must be part of the rendered HTML.

Image editing

Crop and finish campaign images in Better Email

Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.

Web optimized

Optimize campaign images for the web

This UI demonstration uses the same preview on both sides. Better Email can optimize campaign images without showing a measured result here.

Coffee campaign imageOriginal preview
Coffee campaign image
Web optimized preview
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Drag the divider to compareUI demonstration

Change the priority, not just the pace

Move specialist capacity away from campaign production and toward strategy and journeys, audiences, testing, and scheduling. The platform specialist keeps control of the work that belongs in Adobe Journey Optimizer.

Illustrative allocation

See specialist capacity change hands

Compare two example allocations. This model shows a change in priorities, not a measured customer result.

Adobe Journey Optimizer specialist builds

Campaign production

80%

Strategy

10%

journeys, audiences, testing, and scheduling

10%
The adobe journey optimizer specialist carries most campaign production alongside platform work.

Adobe Journey Optimizer integration FAQ

Questions about Better Email and Adobe Journey Optimizer

Answers about setup, export behavior, destination controls, and documented limits.

It creates the email content template in the sandbox connected to the integration and uses the folder set on the selected destination.

Yes. Optional field sync reads supported Profile attributes and represents audience membership as recipient fields for personalization and segmentation.

No. Build the campaign or journey in Adobe Journey Optimizer and use the synced email content template there.

Ready to see it in action?

Bring a real campaign brief. We will show you the build, review, preflight, and Adobe Journey Optimizer export flow.

Request a demo