Integrate with Bloomreach
Plan, build, review, and check campaigns together in Better Email. Sync recipient fields, segments, and personalisation from Bloomreach, and bring performance data back to your team.
How it works
Build and export campaigns to Bloomreach
Your team works in Better Email. Your Bloomreach specialist gets a clean, approved campaign — wired up to the right segment and ready to send.
Bloomreach data in Better Email
Personalise and segment with real Bloomreach data
Recipient fields sync from Bloomreach so you can insert merge tags and target modules to specific segments — all inside the Better Email editor.
Recipient fields
Synced from Bloomreach
Personalisation preview
Hi, {{first_name}}
Resolved at send time
{{first_name}} resolves to Mathilde for this recipient
Segmentation in the editor
Show to: VIP customers
Show to: Loyalty tier 2
Hide from: Lapsed 90+ days
Translations
One campaign, every language
Build once in your design system and export a separate Bloomreach campaign for each language. The same modules, the same structure — translated and ready.
Languages
Campaign preview
🇩🇰 DanishSubject line
Eksklusive tilbud til dig
Forårets bedste styles er her
Your curated selection is waiting. New arrivals added weekly.
Each language version is a separate campaign in Bloomreach, built from the same design system.
Your new production flow
Build better campaigns with the features your team needs
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Campaign Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
Betty turns your campaign brief into modules your team can shape.
Image editing
Crop and finish campaign images in Better Email
Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.
Web optimized
The same image at a fraction of the size
Drag the divider to compare the original upload with the optimized campaign image.
Original · 1 MBGroups and access control
The right team sees the right campaigns
Groups control who can access which design systems, integrations, and folders. Brand teams, regional teams, and B2B vs. B2C — each works in its own clean workspace.
Organisation groups
Groups control who can see which design systems, integrations, and folders.
Brand team
4 members
Access
Brand design system
Bloomreach integration
Other teams' design systems
Admins always have access to everything. Group members only see what they need.
Change the priority, not just the pace
Move specialist capacity away from content production and toward strategy, data, segments, and optimisation. Segmentation stays where it belongs — in Bloomreach.
Illustrative allocation
See specialist capacity change hands
Compare the two percentage allocations. This is a model of changed priorities, not a measured customer result.
Campaign production
Strategy
Data, segments, and send
Common questions
Everything you need to know
You build and review campaigns in Better Email using your design system. Recipient fields and segments sync from Bloomreach so you can insert merge tags and target modules. When the campaign is approved, you export it directly to Bloomreach where it is wired up to your segment and ready to send.
Yes. Give Betty a brief, a product sheet, or a URL and she builds an on-brand draft from your design system in minutes. Betty works with all ESP integrations in Better Email, including Bloomreach.
Yes. Recipient fields sync from Bloomreach into Better Email. You insert merge tags like {{first_name}} directly in the editor. Better Email previews them with example values so you can check personalisation before exporting.
Yes. The translations feature lets you export a separate Bloomreach campaign for each language from the same design-system build. The same modules and structure are reused — only the content changes.
Better Email checks for broken links, missing images, Gmail HTML size limits, unrendered merge tags, and spelling and grammar issues. You can write custom checks for your team — and decide whether a failure warns or blocks the export.
Better Email groups let admins restrict which teams can see which design systems, integrations, and folders. You can give a specific group access to the Bloomreach integration while keeping other ESPs hidden from them. Admins always have access to everything.
Ready to see it in action?
Bring a real campaign brief. We will show the build, review, segmentation, and Bloomreach export flow.