Email builder for Braze
Plan, build, personalize, review, and check campaigns together in Better Email. Then sync the approved campaign to Braze with Liquid, user attributes, and content variants intact.
Official Braze partner documentationPersonalization and variants
Keep Braze Liquid in the campaign
Better Email and Braze both use Liquid. Braze custom attributes can be synced into Better Email as merge tags, and the team can build and preview content variants before sync. Braze renders the preserved Liquid for each recipient.
Template updates
Re-export without duplicate templates
The first export creates the Braze email template and stores its template ID. Re-exporting the same campaign updates that existing template instead of creating another one.
How it works
Build and sync campaigns to Braze
Your team works in Better Email. Your Braze specialist gets an approved campaign that is ready for the next step.
Your new production flow
Build better campaigns with the features your team needs
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Campaign Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
Betty turns your campaign brief into modules your team can shape.
Braze Content Blocks
Build custom blocks in Better Email
Tell Betty what the shared section should do. She builds it from your Email Design System, ready for your team to edit, review, approve, and sync as a native Braze Content Block.
One approved update can reach every campaign and Canvas that references the block, while Better Email shows where it is used.
Native Braze Content Block
Vandra member benefit
Free repairs.
Wherever you go.
Vandra members get repairs on every adventure.
Explore your benefitUsed across Braze
Welcome campaign
References member_benefit
Loyalty Canvas
References member_benefit
Member newsletter
References member_benefit
Update the shared block once. Every campaign and Canvas using its Braze reference receives the approved version.
AI localization for Braze
One campaign family, every market
Translate the complete campaign with Betty AI while preserving Braze Liquid, merge tags, links, and structure.
Each market gets its own editing, review, approval, and preflight flow before the language version syncs to its own Braze template.
Autumn launch
Eight tiny campaigns, one family
Trail coffee
Built for the trail
Coffee for the wild
Shop trail coffeeWaiting for translation
Ready for Betty
Campaign copy waiting
Translate campaignWaiting for translation
Ready for Betty
Campaign copy waiting
Translate campaignWaiting for translation
Ready for Betty
Campaign copy waiting
Translate campaignWaiting for translation
Ready for Betty
Campaign copy waiting
Translate campaignWaiting for translation
Ready for Betty
Campaign copy waiting
Translate campaignWaiting for translation
Ready for Betty
Campaign copy waiting
Translate campaignWaiting for translation
Ready for Betty
Campaign copy waiting
Translate campaignInteractive Better Studio preview
Ask Betty to build inside the campaign
Create branded graphics, animated GIFs, and live countdowns without leaving the campaign workflow. Try the preview and watch Betty turn the Vandra video into a ready to use countdown module.
iMessage with Betty
Betty
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Trail Brew
Coffee for the wild
Grounded single origin coffee, ready wherever the trail takes you.
Black Friday starts in
18
days
06
hours
24
minutes
42
seconds
Braze campaign performance
Turn every send into the next campaign advantage
Bring campaign data, link level click heatmaps, and Betty recommendations back from Braze into the production workflow.
Campaign results your team can act on
Explore real Vandra campaign examples across results, link level clicks, and Betty recommendations.
Last week's campaign
Performance · sent Nov 27, 09:00
Sent
98.7% delivered
Open rate
38,945 unique opens
Click rate
CTOR 17.9%
Unsubscribed
92 unsubs · 4 complaints
Engagement after send
3-hour buckets
Change the priority, not just the pace
Move specialist capacity away from content production and toward strategy, segmentation, data, automations, and optimization.
Illustrative allocation
See specialist capacity change hands
Compare the two percentage allocations. This is a model of changed priorities, not a measured customer result.
Campaign production
Strategy
Data, automations, and send
Braze integration FAQ
Questions about Better Email and Braze
Yes. Build and approve the campaign in Better Email, then sync it to a Braze email template.
Better Email preserves Braze Liquid for Braze to render for each recipient. Braze Liquid can be protected with raw blocks while the campaign is built.
Yes. Better Email can sync Braze custom attributes and make them available as merge tags for personalization and content rules.
Better Email updates the existing Braze template instead of creating another template.
Yes. The team can preview content variants in Better Email before the approved campaign is synced.
Yes. Build and review reusable content in Better Email, then sync it as a native Braze Content Block that campaigns and Canvases can reference.
Yes. Betty AI can translate a campaign into language versions while preserving Braze Liquid, merge tags, links, and structure. Each approved language syncs to its own Braze template.
Yes. Braze campaign results can flow back into Better Email so teams can review campaign metrics, link level click heatmaps, and recommendations while building the next campaign.
Better Studio lets teams create branded campaign graphics, animated GIFs, live countdowns, and interactive email content with Betty inside the Better Email workflow.
Ready to see it in action?
Bring a real campaign brief. We will show the build, review, preflight, and Braze sync.