Email builder for Braze
Plan, build, personalize, review, and check campaigns together in Better Email. Then sync the approved campaign to Braze with Liquid, user attributes, and content variants intact.
Official Braze partner documentationPersonalization and variants
Keep Braze Liquid in the campaign
Better Email and Braze both use Liquid. Braze custom attributes can be synced into Better Email as merge tags, and the team can build and preview content variants before sync. Braze renders the preserved Liquid for each recipient.
Template updates
Re-export without duplicate templates
The first export creates the Braze email template and stores its template ID. Re-exporting the same campaign updates that existing template instead of creating another one.
How it works
Build and sync campaigns to Braze
Your team works in Better Email. Your Braze specialist gets an approved campaign that is ready for the next step.
Your new production flow
Build better campaigns with the features your team needs
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Campaign Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
Betty turns your campaign brief into modules your team can shape.
Performance data
Know what worked without leaving Better Email
Campaign performance, back in Better Email
Sends, opens, clicks, and bounces flow from Braze back into Better Email. Marketers get the overview without switching systems.
Performance sync rides the Braze connection you already have.
Last week's campaign
Performance · sent Nov 27, 09:00
Sent
98.7% delivered
Open rate
38,945 unique opens
Click rate
CTOR 17.9%
Unsubscribed
92 unsubs · 4 complaints
Engagement after send
3-hour buckets
Last week's campaign
Click map · Rev 4 · as sent
This week's campaign
Draft · Rev 3 · Pre-flight running
Betty
This module did not perform well in your last campaign. Do you want me to change it?
Change the priority, not just the pace
Move specialist capacity away from content production and toward strategy, segmentation, data, automations, and optimization.
Illustrative allocation
See specialist capacity change hands
Compare the two percentage allocations. This is a model of changed priorities, not a measured customer result.
Campaign production
Strategy
Data, automations, and send
Braze integration FAQ
Questions about Better Email and Braze
Yes. Build and approve the campaign in Better Email, then sync it to a Braze email template.
Better Email preserves Braze Liquid for Braze to render for each recipient. Braze Liquid can be protected with raw blocks while the campaign is built.
Yes. Better Email can sync Braze custom attributes and make them available as merge tags for personalization and content rules.
Better Email updates the existing Braze template instead of creating another template.
Yes. The team can preview content variants in Better Email before the approved campaign is synced.
Ready to see it in action?
Bring a real campaign brief. We will show the build, review, preflight, and Braze sync.