Customer.io

Route approved campaign HTML to the right Customer.io action.

Connect the correct Customer.io region, choose a newsletter, campaign email action, or broadcast email action, and update that same target on the next export.

How it works

Build and export campaigns to Customer.io

Your team works in Better Email. The approved HTML goes to the Customer.io newsletter or email action selected for that campaign.

Better
CampaignsDesign systemsIntegrations
Summer CampaignREV 2
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Your new production flow

Build better campaigns with the features your team needs

Better Email campaign workspaceTurn a brief into a campaign

Your files

Tap a file to hand it to Betty.

B

Betty

Autumn campaign · Campaign Builder

Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.

Or just tell Betty what you need…

Betty turns your campaign brief into modules your team can shape.

Supported by the integration

  • Regional API connectionConnect the US or EU data center with an App API key.
  • Newsletter exportChoose the exact newsletter to update.
  • Campaign action exportChoose an existing campaign email action.
  • Broadcast action exportChoose an existing broadcast email action.
  • Saved export targetReuse the selected asset path on later exports.

What stays in Customer.io

  • Campaign and broadcast pickers only show email actions.
  • The target newsletter, campaign action, or broadcast action must already exist in Customer.io.
  • The public setup guide does not document sending, scheduling, recipient field sync, or performance sync through this integration.

Image editing

Crop and finish campaign images in Better Email

Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.

Web optimized

Optimize campaign images for the web

This UI demonstration uses the same preview on both sides. Better Email can optimize campaign images without showing a measured result here.

Coffee campaign imageOriginal preview
Coffee campaign image
Web optimized preview
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Drag the divider to compareUI demonstration

Change the priority, not just the pace

Move specialist capacity away from campaign production and toward strategy and journeys, data, orchestration, and sending. The platform specialist keeps control of the work that belongs in Customer.io.

Illustrative allocation

See specialist capacity change hands

Compare two example allocations. This model shows a change in priorities, not a measured customer result.

Customer.io specialist builds

Campaign production

80%

Strategy

10%

journeys, data, orchestration, and sending

10%
The customer.io specialist carries most campaign production alongside platform work.

Customer.io integration FAQ

Questions about Better Email and Customer.io

Answers about setup, export behavior, destination controls, and documented limits.

The connection uses a Customer.io App API key and the data center region for the workspace. The region must be set to US or EU so Better Email calls the correct API.

You can choose a newsletter, a campaign email action, or a broadcast email action at export time. Non-email actions are not shown for campaigns and broadcasts.

Better Email stores the selected target on the campaign. A later export can reuse that path and update the same Customer.io asset.

Ready to see it in action?

Bring a real campaign brief. We will show you the build, review, preflight, and Customer.io export flow.