Email builder for HubSpot
Plan, build, segment, review, and check campaigns together in Better Email. Then push an approved draft straight into HubSpot Marketing Email, ready to schedule and send.
Better Email
Build & review
Preflight
Automated checks
HubSpot
Schedule & send
How it works
Build and export campaigns to HubSpot Marketing Email
Your team works in Better Email. Your HubSpot specialist gets a clean, approved draft ready to schedule.
Your new production flow
Build better campaigns with the features your team needs
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Campaign Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
Betty turns your campaign brief into modules your team can shape, inside the guardrails of your HubSpot brand.
Image editing
Crop and finish campaign images in Better Email
Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.
Web optimized
The same image at a fraction of the size
Drag the divider to compare the original upload with the optimized campaign image.
Original · 1 MBPerformance data
Know what worked without leaving Better Email
Campaign performance, back in Better Email
Sends, opens, clicks, and bounces flow from HubSpot back into Better Email. Marketers get the overview without switching systems.
Performance sync rides the HubSpot connection you already have.
Last week's campaign
Performance · sent Nov 27, 09:00
Sent
98.7% delivered
Open rate
38,945 unique opens
Click rate
CTOR 17.9%
Unsubscribed
92 unsubs · 4 complaints
Engagement after send
3-hour buckets
Last week's campaign
Click map · Rev 4 · as sent
This week's campaign
Draft · Rev 3 · Pre-flight running
Betty
This module did not perform well in your last campaign. Do you want me to change it?
Change the priority, not just the pace
Move specialist capacity away from content production and toward strategy, segmentation, automation, and send.
Illustrative allocation
See specialist capacity change hands
Compare the two percentage allocations. This is a model of changed priorities, not a measured customer result.
Campaign production
Strategy & workflows
Data, automation, and send
Ready to see it in action?
Bring a real campaign brief. We will show the build, review, preflight, and HubSpot export, live.
A Better Email admin creates and enables the HubSpot integration, then authorizes the HubSpot account through OAuth. Better Email stores the access token, refresh token, and expiry, and refreshes the token during export or sync when needed.
Better Email creates an editable HubSpot Marketing Email draft with the rendered campaign content, subject line, preview text, language, and sender settings. HubSpot merge tags and segmentation are rendered in HubSpot syntax.
Better Email updates the same HubSpot draft while it remains editable. If the email has been scheduled or sent, Better Email stops instead of changing its underlying template.
Better Email does not schedule or send the campaign. Those steps remain in HubSpot after the approved draft has been exported.
The person connecting the integration needs a HubSpot account they can authorize with OAuth and permission to create or update marketing email assets. The setup must be completed by a Better Email admin who can create and edit integrations.
Yes. When Sync performance data is enabled, sends, opens, clicks, and bounces return through the existing HubSpot connection.