Integrate with Iterable
Plan, build, personalize, review, and check campaigns together in Better Email. Then sync the approved campaign to Iterable with Handlebars, user profile fields, and content variants intact.
How it works
Build and sync campaigns to Iterable
Your team works in Better Email. Your Iterable specialist gets an approved campaign that is ready to become a blast or a journey step.
Your new production flow
Build better campaigns with the features your team needs
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Campaign Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
Betty turns your campaign brief into modules your team can shape.
Performance data
Know what worked without leaving Better Email
Campaign performance, back in Better Email
Sends, deliveries, opens, clicks, unsubscribes, and bounces flow from Iterable back into Better Email. Marketers get the overview without switching systems.
Performance sync rides the Iterable API key you already connected. Only campaign totals move, never recipient data.
Last week's campaign
Performance · sent Nov 27, 09:00
Sent
98.7% delivered
Open rate
38,945 unique opens
Click rate
CTOR 17.9%
Unsubscribed
92 unsubs · 4 complaints
Engagement after send
3-hour buckets
Last week's campaign
Click map · Rev 4 · as sent
This week's campaign
Draft · Rev 3 · Pre-flight running
Betty
This module did not perform well in your last campaign. Do you want me to change it?
Change the priority, not just the pace
Move specialist capacity away from content production and toward strategy, segmentation, data, journeys, and optimization.
Illustrative allocation
See specialist capacity change hands
Compare the two percentage allocations. This is a model of changed priorities, not a measured customer result.
Campaign production
Strategy
Data, automations, and send
Ready to see it in action?
Bring a real campaign brief. We will show the build, review, preflight, and Iterable sync.