Give Mailchimp a finished campaign, not another assembly job.
Build and approve the campaign in Better Email. Export a coded Mailchimp template, or create a draft campaign with the destination settings already filled in.
How it works
Build and export campaigns to Mailchimp
Your team works in Better Email. Mailchimp receives approved campaign HTML with its subject, preview text, audience, segment, sender settings, and Mailchimp syntax when draft creation is enabled.
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Links
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Images
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HTML size
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Spelling and grammar
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Accessibility
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Your new production flow
Build better campaigns with the features your team needs
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Campaign Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
Betty turns your campaign brief into modules your team can shape.
Custom checks
Create your own pre-flight check
Tell Betty what every campaign should follow.
Save reusable checks and decide whether failures warn or block export.
Shareable proof
PNG
Campaign image
HTML
Ready to use code
Mailchimp
Connected destination
Mailchimp receives rendered HTML with Mailchimp syntax. Optional draft creation also carries the audience, segment, subject, preview text, and sender settings.
Supported by the integration
- OAuth connectionConnect and reconnect through Mailchimp.
- Template exportRendered HTML opens as a custom-coded template.
- Mailchimp syntaxMerge tags and segmentation use Mailchimp syntax.
- Draft campaign creationOptional draft with subject and preview text.
- Destination controlsAudience, segment, sender, and reply-to settings.
- Recipient field syncImport merge fields from the destination audience.
What stays in Mailchimp
- Better Email never schedules or sends a Mailchimp campaign.
- A template used by a scheduled campaign is locked against updates until that campaign is unscheduled.
- Once a campaign has been sent, Better Email leaves it unchanged.
Performance from Mailchimp
See what happened after the send
Campaign performance data sync is live. Results from Mailchimp return to Better Email after the send.
Delivered
24,502
Example data
Opened
52.4%
Example data
Clicked
8.7%
Example data
Unsubscribed
0.2%
Example data
Image editing
Crop and finish campaign images in Better Email
Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.
Web optimized
Optimize campaign images for the web
This UI demonstration uses the same preview on both sides. Better Email can optimize campaign images without showing a measured result here.
Original previewChange the priority, not just the pace
Move specialist capacity away from campaign production and toward strategy and audiences, segments, testing, and sending. The platform specialist keeps control of the work that belongs in Mailchimp.
Illustrative allocation
See specialist capacity change hands
Compare two example allocations. This model shows a change in priorities, not a measured customer result.
Campaign production
Strategy
audiences, segments, testing, and sending
Mailchimp integration FAQ
Questions about Better Email and Mailchimp
Answers about setup, export behavior, destination controls, and documented limits.
An admin starts the connection in Better Email and approves access in Mailchimp through OAuth. Better Email stores the access token and Mailchimp data center after the connection completes.
Better Email creates a custom-coded template from the rendered campaign HTML. With campaign creation enabled, it also creates a draft with the subject, preview text, content, audience, segment, and sender settings.
The existing Mailchimp template is updated. A linked draft campaign is updated too, but Better Email refuses to change a scheduled or sending campaign.
Yes. When recipient field sync is enabled, Better Email imports merge fields from the destination audience for use in merge tags and segmentation.
Ready to see it in action?
Bring a real campaign brief. We will show you the build, review, preflight, and Mailchimp export flow.