Oracle Eloqua

Email builder for Oracle Eloqua

Build and approve in Better Email. Send from your Eloqua campaigns.

Better Email syncs the finished campaign to Eloqua as an HTML email, with its field merges and Dynamic Content. Sync again and the same Eloqua email updates.

Request a demo

How it works

Build with Eloqua field merges, then sync

Field merges sync from Eloqua into Better Email as recipient fields. Your team builds, reviews, and checks the campaign, then syncs it to Eloqua with the folder, email group, header, and footer chosen for that destination.

Better
CampaignsDesign systemsIntegrations
Summer CampaignREV 2
OverviewEditFeedbackReview
Latest draft saved
Drag a module here
Pick one from the panel →
🖼️
Hero Banner
📝
Text Block
◧
Content
⊞
Article Grid
🛒
Product Grid
—
Divider
Latest draft saved

Your new production flow

Build better campaigns with the features your team needs

Better Email campaign workspaceTurn a brief into a campaign

Your files

Tap a file to hand it to Betty.

B

Betty

Autumn campaign · Campaign Builder

Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.

Or just tell Betty what you need…

Betty turns your campaign brief into modules your team can shape.

Supported by the integration

  • HTML email syncThe finished campaign becomes an Eloqua HTML email with its name, subject line, preview text, sender, and reply-to.
  • Repeat syncSyncing again updates the same Eloqua email instead of creating a copy, so emails already used in Eloqua campaigns stay in place.
  • Field mergesEloqua field merges sync in as recipient fields. Insert them in the editor and they export as field merges.
  • Dynamic ContentContent variants with conditions on Eloqua contact fields export as Dynamic Content, one rule per variant.
  • Destination settingsEach destination picks its folder, email group, header, and footer from live lists in your Eloqua instance.
  • Performance dataAggregate send results come back from Eloqua reporting.

What stays in Oracle Eloqua

  • Scheduling and sending stay in your Eloqua campaigns. Better Email never sends from Eloqua.
  • Eloqua applies the default value of each field merge at send.

Performance from Oracle Eloqua

See what happened after the send

Sends, deliveries, opens, clicks, bounces, and unsubscribes flow back into Better Email from Eloqua reporting. The data is aggregate only. Better Email never reads contact-level data.

Delivered

24,502

Example data

Opened

52.4%

Example data

Clicked

8.7%

Example data

Unsubscribed

0.2%

Example data

Image editing

Crop and finish campaign images in Better Email

Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.

Web optimized

Optimize campaign images for the web

This UI demonstration uses the same preview on both sides. Better Email can optimize campaign images without showing a measured result here.

Coffee campaign imageOriginal preview
Coffee campaign image
Web optimized preview
↔
Drag the divider to compareUI demonstration

Change the priority, not just the pace

Move specialist capacity away from campaign production and toward strategy and segments, lead scoring, testing, and sending. The platform specialist keeps control of the work that belongs in Oracle Eloqua.

Illustrative allocation

See specialist capacity change hands

Compare two example allocations. This model shows a change in priorities, not a measured customer result.

Eloqua specialist builds

Campaign production

80%

Strategy

10%

segments, lead scoring, testing, and sending

10%
The eloqua specialist carries most campaign production alongside platform work.

Oracle Eloqua integration FAQ

Questions about Better Email and Oracle Eloqua

Answers about setup, export behavior, destination controls, and documented limits.

You create an Eloqua user for Better Email in the "Advanced Users - Marketing" security group. Better Email connects as that user.

An HTML email with the campaign name, subject line, preview text, from name and address, reply-to, email group, folder, header, and footer. A later sync updates that same email, so Eloqua campaigns that already use it keep using it.

Yes. Field merges sync from Eloqua into Better Email as recipient fields. Insert them in the editor, and they export as Eloqua field merges. Eloqua applies the default value of each merge at send.

Build content variants in Better Email with conditions on Eloqua contact fields. They export as Eloqua Dynamic Content: each variant becomes a rule, and the fallback becomes the default content.

No. Your team schedules and sends the email through Eloqua campaigns.

Sends, deliveries, opens, clicks, bounces, and unsubscribes, as aggregate numbers from Eloqua reporting. Better Email never reads contact-level data.

Ready to see it in action?

Bring a real campaign brief. We will show you the build, review, preflight, and Oracle Eloqua export flow.

Request a demo