Sailthru

Turn approved campaigns into Sailthru templates.

Connect Sailthru with an API key and secret. Better Email exports rendered HTML as a template named after the campaign and labels it better-email.

Request a demoRead the setup guide

How it works

Export rendered HTML as a Sailthru template

Build and approve the campaign in Better Email. Export creates a Sailthru template named after the campaign, with the better-email label and the configured merge tag and segmentation syntax.

Better
CampaignsDesign systemsIntegrations
Summer CampaignREV 2
OverviewEditFeedbackReview
Latest draft saved
Drag a module here
Pick one from the panel →
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Hero Banner
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Text Block
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Content
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Article Grid
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Product Grid
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Latest draft saved

Your new production flow

Build better campaigns with the features your team needs

Better Email campaign workspaceTurn a brief into a campaign

Your files

Tap a file to hand it to Betty.

B

Betty

Autumn campaign · Campaign Builder

Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.

Or just tell Betty what you need…

Betty turns your campaign brief into modules your team can shape.

Supported by the integration

  • API credentialsConnect with a Sailthru API key and API secret.
  • Template exportExport rendered HTML as a Sailthru template.
  • Campaign namingUse the Better Email campaign name for the template.
  • Template labelLabel exported templates better-email.
  • Merge tags and segmentationRender the syntax configured for the integration.

Available on request

  • Performance syncListed in the directory as available on request, not documented as live.

What stays in Sailthru

  • The setup guide documents template export, but not campaign creation, sending, or scheduling.
  • The setup guide does not document recipient field sync or live performance data.
  • Merge tags and segmentation use the syntax configured for the integration.

Image editing

Crop and finish campaign images in Better Email

Turn an upload into the right campaign asset without leaving the editor. Optimize file size, crop photos, draw badges and overlays, and pad images directly in Better Email.

Web optimized

Optimize campaign images for the web

This UI demonstration uses the same preview on both sides. Better Email can optimize campaign images without showing a measured result here.

Coffee campaign imageOriginal preview
Coffee campaign image
Web optimized preview
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Drag the divider to compareUI demonstration

Change the priority, not just the pace

Move specialist capacity away from campaign production and toward strategy and audiences, testing, and sending. The platform specialist keeps control of the work that belongs in Sailthru.

Illustrative allocation

See specialist capacity change hands

Compare two example allocations. This model shows a change in priorities, not a measured customer result.

Sailthru specialist builds

Campaign production

80%

Strategy

10%

audiences, testing, and sending

10%
The sailthru specialist carries most campaign production alongside platform work.

Sailthru integration FAQ

Questions about Better Email and Sailthru

Answers about setup, export behavior, destination controls, and documented limits.

The integration uses a Sailthru API key and API secret.

It exports the rendered campaign HTML as a template, names it after the campaign, and adds the better-email label.

Better Email renders both with the syntax configured for the Sailthru integration.

Ready to see it in action?

Bring a real campaign brief. We will show you the build, review, preflight, and Sailthru export flow.

Request a demo