Build campaigns forSalesforce Marketing Cloud
Create, review, and approve campaigns in Better Email. Then export the subject line, preheader, images, and finished email HTML to Content Builder.
How it works
Build and export campaigns to Salesforce Marketing Cloud
Your team works in Better Email. Your SFMC specialist gets a clean, approved campaign in Content Builder, ready for the send workflow.
Recipient data
Bring SFMC fields into the campaign workspace
Sync selected Contact Builder fields for merge tags and segmentation. Configure a sendable Data Extension when that is the source your campaign needs.
Choose the source
Use SFMC fields without copying them by hand
Sync the recipient data your team needs for merge tags and segmentation. Start with selected Contact Builder attribute sets. Add a sendable Data Extension when the campaign needs it.
Recipient fields
Selected attribute set
First name
[first_name]
Membership level
[membership_level]
Preferred store
[preferred_store]
Renewal date
[renewal_date]
AMPscript links
Personalize the destination without breaking click tracking
Use merge tags or AMPscript in campaign links. Better Email prepares personalized URLs for the SFMC tracking format during rendering.
Personalized destinations
Keep tracked links working in SFMC
https://example.com/account?member=[member_id]Your team can use the familiar Better Email merge tag. During SFMC rendering, Better Email turns the AMPscript destination into the format Salesforce expects for personalized click tracking.
Integration controls
Match access to your SFMC setup
Control who can use the integration, where assets can land, and which business unit provides the API context.
People and groups
Give the integration to everyone, or limit it to selected users and groups.
Content Builder folders
Show only categories below approved parent folder IDs during export.
Business units
Set the Business Unit MID so SFMC issues the token in the right account context.
Image editing
Crop and finish campaign images in Better Email
Optimize file size, crop photos, add badges and overlays, and pad images without leaving the campaign editor.
Web optimized
The same image at a fraction of the size
Drag the divider to compare the original upload with the optimized campaign image.
Original · 1 MBPre-flight checks
Catch problems before the campaign reaches SFMC
Check links, images, HTML size, merge tags, spelling, accessibility, and your own campaign rules before export.
Links & images verified
31 links and 12 images fetched — all resolve
Gmail clipping
Email size is well under the clipping limit
Text legibility
Headline is hard to read against the hero image
Spelling & grammar
“Recieve” found in the hero copy
Custom rule: Discount ceiling
40% off exceeds your 20% approval threshold
Unrendered merge tags
{{first_name}} found in the preheader
Placeholder copy
“Headline goes here” detected in the hero module
Performance data
Know what worked without leaving Better Email
Campaign performance, back in Better Email
Sends, opens, clicks, and bounces flow from Salesforce Marketing Cloud back into Better Email. Marketers get the overview without switching systems.
Performance sync uses the Salesforce Marketing Cloud connection you already have.
Last week's campaign
Performance · sent Nov 27, 09:00
Sent
98.7% delivered
Open rate
38,945 unique opens
Click rate
CTOR 17.9%
Unsubscribed
92 unsubs · 4 complaints
Engagement after send
3-hour buckets
Last week's campaign
Click map · Rev 4 · as sent
This week's campaign
Draft · Rev 3 · Pre-flight running
Betty
This module did not perform well in your last campaign. Do you want me to change it?
Change the priority, not just the pace
Move specialist capacity away from content production and toward strategy, data, journeys, and optimization. Segmentation stays where it belongs, in Salesforce Marketing Cloud.
Illustrative allocation
See specialist capacity change hands
Compare the two percentage allocations. This is a model of changed priorities, not a measured customer result.
Campaign production
Strategy
Data, journeys, and send
Salesforce Marketing Cloud integration FAQ
What teams ask before connecting SFMC
An SFMC admin creates a server-to-server API integration in Installed Packages. Better Email uses the client credentials flow with the package Client ID, Client Secret, and tenant subdomain. A Business Unit MID can be added when the package belongs to a specific business unit.
Better Email exports the finished email asset to Content Builder and syncs the campaign subject line and preheader. Teams can restrict the folder picker to approved Content Builder categories.
Yes. Better Email accepts AMPscript in links and rewrites personalized destinations to the Salesforce Marketing Cloud pattern used for click tracking. Merge tags that resolve to AMPscript receive the same treatment.
Yes. Better Email can sync selected Contact Builder attribute sets for merge tags and segmentation. A sendable Data Extension can also be configured when its key is available.
Yes. Better Email admins can limit the integration to selected users or groups, restrict the Content Builder folder picker to approved parent categories, and set a Business Unit MID for the relevant SFMC business unit.
The baseline scopes cover saved content, documents and images, email, and Data Extension access. Recipient field sync also depends on access to the relevant Contact Builder resources. The setup guide lists the exact scopes.
See your SFMC workflow in Better Email
Bring a real campaign brief. We will show the build, review, field sync, personalized links, and Content Builder export.