Email builder for SAP Engagement Cloud
Plan, build, segment, review, and check campaigns together in Better Email. Then sync a ready-to-send Email Campaign into SAP Engagement Cloud, formerly SAP Emarsys, with contact fields, variants, and segmentation intact.
How it works
Build and sync campaigns to Engagement Cloud
Your team works in Better Email. Your Engagement Cloud specialist gets a ready-to-send Email Campaign.
Your new production flow
Build better campaigns with the features your team needs
Your files
Drag a file into the chat, or click it.Tap a file to hand it to Betty.
Betty
Autumn campaign · Campaign Builder
Hi! Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
Or just tell Betty what you need…
Betty turns your campaign brief into modules your team can shape.
Performance data
Know what worked without leaving Better Email
Campaign performance, back in Better Email
Sends, opens, clicks, and bounces flow from Engagement Cloud back into Better Email. Marketers get the overview without switching systems, and Betty learns what works for your audience and what does not.
We are building this now. Ask us for a preview in the demo.
Last week's campaign
Performance · sent Nov 27, 09:00
Sent
98.7% delivered
Open rate
38,945 unique opens
Click rate
CTOR 17.9%
Unsubscribed
92 unsubs · 4 complaints
Engagement after send
3-hour buckets
Change the priority, not just the pace
Move specialist capacity away from content production and toward strategy, segmentation, data, automations, and optimization.
Illustrative allocation
See specialist capacity change hands
Compare the two percentage allocations. This is a model of changed priorities, not a measured customer result.
Campaign production
Strategy
Data, automations, and send
Ready to see it in action?
Bring a real campaign brief. We will show the build, review, preflight, and the sync into Email Campaigns.
The current public documentation does not publish the authentication or credential setup steps. Once the integration is connected, Better Email can sync available contact fields for personalization and segmentation.
Better Email syncs a ready-to-send Email Campaign under Email Campaigns, with rendered campaign content, personalization, content variants, and segmentation intact.
The current documentation covers campaign creation and export, but does not document scheduling or sending through Better Email. Complete those operational steps in SAP Engagement Cloud.
The current public documentation does not publish a SAP Engagement Cloud permission checklist. Confirm the required account access with Better Email during integration setup instead of granting permissions based on an assumed scope list.